Elenoire Casalegno is in her own words, a model, TV presenter, mother and fashion blogger from Italy. Her blog entitled Be Fashion Not Victim is also the name of her debut commercial perfume whose core message is that you ought to play with fashion rather than be a passive consumer of goods...
The eau de parfum was initially created as her personal signature scent. She reportedly only needed the impetus of a conversation with her friend Alexander Tavallini to decide to go to the next level by producing it for others.
The perfume was created by nose Andrea Thero Casotti of CFF SpA fragrance house. It is said to be sweet yet assertive. It features 13 essences.
The composition opens on top notes of ylang-ylang from the Comores Islands, lemon from the coast of Avorio, bergamot and Mexican tuberose. The heart blends elemi resinoïd, a flower base, glycine & co, and Cashmeran. The base rests on Patchouli from Indonesia, Muscenone, Ambroxan, and a cocktail of musks.