Estée Lauder will introduce a new flanker to Modern Muse (2013) called Modern Muse Chic Eau de Parfum from September 2014...
The new jus is said to express the daring, bold and more creative side of the muse, as well as her fashion sense. The composition is a vivid woody floral, meant to capture two main moods in one perfume to suit different feminine temperaments.
Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies said that the development team had worked on achieving a fragrance balance dubbed a "dual-impression" which they feel is compelling and versatile enough to please many modern women.
The vivid floral accord symbolizes bold femininity centering on Jasmine Sambac - a floral note which is big in 2014 as stated before. Other notes include Tuberose Fir Abs, Stargazer Lilies, Juicy Plum and Davana to confer attitude to the floral bouquet.
The parallel woody accord is one so-called of Ebony Woods with a focus on a special Patchouli Blend in the heart of the accord. Other notes are Cashmere Woods, Agarwood, Labdanum, Suede Musks, Madagascar Vanilla SFE to create a sense of sensual addiction.
You can note that agarwood or oud is officially integrating a mainstream Estée Lauder perfume meant for the US market after having been showcased in a number of exclusives for the Middle East.
Craig McDean creates a new advertizing campaign for the two Muse perfumes featuring model Arizona Muse seen on a New York City backdrop.
There is now a new packaging as well as the flacon sees its marine blue bow studded with golden dots while the fragrance is colored pink.
Suggested Retail Price:
Eau de Parfum, 3.4oz/100ml: $100.00
Eau de Parfum, 1.7oz/50ml: $80.00
Eau de Parfum, 1.0oz/30ml: $60.00
Via Press release