Guy Laroche are launching a new iteration of the 80s men's classic Drakkar called Drakkar Essence, which campaign is fronted by NFL Carolina Panthers quaterback Cam Newton...
Guy Laroche is an interesting fragrance brand in the sense that they have managed to create perfumery classics like Drakkar as said above and Fidji to the point that those names still resonate today while the brand name itself has faded away more. Unsurprisingly, what you see on the cobalt blue bottle of Drakkar Essence is the scent name with the house name more in retreat.
Don't try looking for Drakkar though as it has been discontinued, with its flanker Drakkar Noir still in production.
The new jus has been designed to attract a new generation of consumers, the Millenials. The composition is described as a contemporary aromatic fougère signed by perfumer Michel Girard of Givaudan.
David Suffit the creative fragrance director of Givaudan said "When Drakkar launched, it was in the Eighties, and it was more like this idea of conquering and seducing everybody. Here, it’s more about empowering the person who’s wearing the fragrance, but it’s also more about the self-confidence of wearing the fragrance for yourself. There is something a little more intimate about Drakkar Essence."
The eau de toilette features super fresh top notes of grapefruit and spearmint, heart notes of lavender and sage and a base of dry woods with an overdose of white musks.
"The price points for the eau de toilette range from $48 for a 1.7-oz. bottle to $68 for the 3.4-oz. size to $88 for the 6.8-oz. version."