“The main thing is to seek addiction. That’s it. You have to find how to create that addiction. And it can be through gourmand notes, it can be through very narcotic notes like oud, incense or myrrh,” ...
“I think that is essentially what you have to look for, but it’s not easy. Perfume evolves very gradually and you have to approach the future step-by-step.” [...]
“People seek out and accept smells they find very addictive linked to certain moments in their lives that elicit an emotional response, and this regressive and addictive aspect to perfume is very important,”