Dsquared2 are launching a new men's scent called Wild from September 2014...
The fragrance concept is to propose a new nature-oriented perfume after He Wood with a renewed perspective on what it means to exude "freedom, pride and speed,..."
Fashion designer Dan Caten said,
"It's a raw roll in the hay -- the whole idea is to be a bit raw," he noted, adding, "Even the bottle is kind of harnessed."
Pefumers Daphné Bugey and Annick Ménardo of Firmenich co-created a "woody, earthy" composition featuring santolina, a resin accord, neo-labdanum, opoponax, vegetable amber and a humus accord.
Prices are "39 euros, 53 euros and 72 euros, or about $52, $71 and $96 at current exchange rates, respectively."