Italian men's fashion brand Ermenegildo Zegna has launched a new fragrance called Peruvian Ambrette in the Essenze Collection which pays closer attention to raw materials sourced from specific "terroirs"...
"Ambrette" is short for ambrette seed, a perfumery material which is prized for its natural musky odor profile which can advantageously replace animalic musks, that is nowadays synthetic musks which originally were seen as replacement for deer musk grains.
Its scent is subtle, skin-like with a hint of fruity pear liquor. Chanel previously offered an ambrette seed composition with No.18 in Les Exclusifs collection (2007).
Peruvian Ambrette explores the only natural plant-derived musk, cultivated from the pods of the hibiscus. Rare and distinguished, this is blended with the warmth of cashmere wood for a modern and refined signature.
This vegetal musk comes from the pods of the plant Hibiscus Abelmoschus.
Although the scent itself has not had time to be coded by perfumery into masculine and feminine connotations, it appears that Ermenegildo Zegna is proposing to skew it masculine. Chanel propose No. 18 as an unisex fragrance.
Other notes include cashmere wood, iris and gaïac wood.
Price: £140 for 125 ml of Eau de Toilette.