The fashion house of Moschino will launch a new perfume for women called Stars in the Cheap and Chic series from the end of September 2014...
The point of view of the marketing team is that the creative process started with the packaging,
"Euroitalia president Giovanni Sgariboldi said the idea for Stars grew from the shiny gold, shooting stars cap on the otherwise simple, rectangular glass bottle. He also noted the idea was to invest on retail and p.r. strategy rather than develop a major advertising campaign for the scent,"
Perfumer Alexandra Kosinski of Givaudan created the scent, a woody floral,
The Eau de Parfum opens on top notes of citron granita, rose of may and peony leading to a heart of lily of the valley, orange blossoms and jasmine petals while the base is anchored by woods such as white driftwood, vetiver and Ambroxan.
Prices: 30-ml., 50-ml. and 100-ml. versions, retailing for 56.50, 76 and 99.50 euros, respectively, or about $73.20, $98.50 and $129 at current exchange.
The brand is known for their quirky sense of perfume packaging design and so under the new tenure of art director Jeremy Scott we see this tradition being continued. Some will see the new star-themed fragrance as an homage to bestseller Thierry Mugler Angel but at the same time, it must be noted that the space theme is bound to become more of an ordinary, recurring thematic as we move toward private shuttle space tourism under the impulsion of Virgin.
It's not mass space tourism yet, but it can be mass space age perfume for now.
And that bottle looks a lot like that of Beyoncé Rise too designed by Kenneth Hirst.