French green beauty label Melvita have launched a new perfume directly inspired by the beauty oil they introduced last year, L'Or Bio Huile Extraordinaire (2013), called L'Or Bio Eau de Toilette...
The original beauty product is composed of five different oils: Argan, Inca Inchi, Kendi, Buriti and Paraxi.
Now the eponymous eau de toilette reprises this symbolic figure of 5 to feature five main perfumery ingredients described on the label in the pharmacy tradition: Italian bergamot, white jasmine, fig leaves, tiare flower and Virginian cedarwood.
Composition is 100% natural and 78% organic.
Tag line is "L'Or Bio is a perfume of light and life."
The parallels between beauty products and perfumery products are sometimes carefully cultivated but can also occur as a latter-day thought, out of nostalgia. See for instance our list of Perfumes Inspired by Beauty Products. In this case, it is closer to the first option as there has been a movement of launching perfumes to complement iconic beauty brands - beauty oils in particular.
Price is 34,90€ for 50 ml.