Robin McGraw - the wife of Dr. Phil and founder of When Georgia Smiled, a foundation named after her late mother which supports the fight against domestic violence - will launch a perfume named Georgia on HSN from October 28th, 2014...
The scent will help spread the word about her caritative mission while serving as a memento of her mother who is McGraw's essential source of inspiration and interest in others as she stresses that the perfume is "inspired by the strength and love of my mother".
The visual for the fragrance features the foundation Chair in a leopard ball gown on hot pink tutu petticoats while inspirational phrases appear next to her like a mantra,
I choose to be fabulous
I choose to be fierce
I choose to have joy
Georgia was developed with Cosmo International. The eau de parfum has top notes of bergamot, pink freesia and water lotus; a heart of whimsical orchid, feminine rose and tea leaf, and a base of patchouli, soothing amber and coral musk.
Hot pink is a signature color of McGraw's who created a pink freesia board on Instagram which mixes several things that she likes - and again, more words of wisdom like "Too Blessed to be Stressed" painted on a background of her favorite, life-affirming shade of pink.
While her Life of My Light Candle Collection and Avery Love Lip Gloss Collection see their proceeds go 100% to her foundation, the fragrance priced at $58 for 1.7 fl oz is an entrepreneurial venture.