American rapper and show-business moghul Sean 'Diddy' Combs will launch a new men's scent from spring 2015, WWD reports this morning...
Names and fragrance notes are still unknown.
P. Diddy posted a picture on November 11, 2014 to his Instagram account showing him presenting a giant, factice bottle of Tequila by Deleon which follows the trend of making liqueur bottles look like cologne and perfume bottles, with the caption reading,
"To Go To #TheNextLevel You Have To Surround Yourself With LikeMinded Individuals @KennyBurns @DeleonTequila"
P. Diddy earned a best men's fragrance FiFi fragrance award for Unforgivable by Sean John in 2006. His latest perfume to date is Empress by Sean John, which launched in 2011. A men's perfume was introduced before that in 2009, I Am King.
Upcoming cologne is said to debut at Macy's in late April or early May 2015.