Givenchy have issued a limited-edition collector flacon of their new women's perfume Dahlia Divin bearing the signature of its advertising muse, songstress Alicia Keys...
Expect the signature to be a printed one.
This is extending the idea of hiring a celebrity to enhance the value of a brand's perfume to the personalized, and collectible fragrance bottle for the fan-based audience.
The flacon is available in a 2.5 fl oz. size in eau de parfum for the SRP of $110 at Sephora.