Hugo Boss have introduced a new flanker to and higher concentration of Hugo Woman (1997) called Hugo Woman Eau de Parfum...
The edp is a fruity-floral composition said to offer a "boyish twist". The fragrance was thought of as a blend of traditional feminine notes contrasted with "unexpected" masculine notes. Attention was also brought to using ingredients with something new to say. There are thus "unexpected naturals" allied with "pioneering molecules".
The style is said to be typically Hugo Boss defined as "minimalist glamour".
The eau de parfum has top notes of Wet Moss, Apple and Cyclamen leading to a heart of Water, Hyacinth and Jasmine. The base has Sandalwood, Amber and Vanilla.
The advertizing campaign is fronted by model Freja Beha Erichsen photographed in black and white looking intense, with the tag line "Your Fragrance. Your Way".