Hanky Panky Intimates, an American lingerie brand with a co-ed flair, will launch its debut fragrance called Hany Panky Eau de Parfum at the end of January 2015 right in time for Valentine's Day...
The tag line is "Indulge your Inner Flirt."
According to the press release,
"Hanky Panky understands the alchemy between lingerie and fragrance, the two things women think about at the start of the day."
The blend was created in collaboration with the creative center of fragrance supplier company Symrise. The woody floral is said to be inspired by the signature floral lace of the brand.
The scent opens on top notes of bergamot, cassis, lily of the valley and neroli seguing into a heart of May rose, jasmine, gardenia petals and Hedione. The base rests on skin musk, white cedar and soft vetiver.
Hanky Panky President and Creative director, Gale Epstein further commented,
"Hanky Panky eau de Parfum is an extension of Hanky Panky - fresh, flirty, and comfortable. I wanted to create a fragrance that compliments the intimacy of lingerie, a classic signature fragrance made from the finest ingredients,"
According to WWD, "A 1.7-oz spray will retail for $70, while a 0.20-oz. rollerball will sell for $26. Thongs, the item for which Hanky Panky is best known, each come with an average price tag of about $23."