Nina Ricci are launching a third feminine pillar fragrance after L'Air du Temps and Nina called L'Extase (Ecstasy, or Rapture), which will be fronted by French model and actress Laetitia Casta...
For the perfume house, it's a new incursion into an erotic territory they feel is less explored than its associated counterpart, sensuality. Like on a Carte de Tendre (Map of Tender) where different geographic locales point to various, meaningful names put on love, Nina Ricci decided to move to a new spot. They are also trying to attract a more mature group of women.
José Manuel Albesa, chief brand officer at Puig said,
What we try to do with every creation is an ode to femininity. It's all about poetry and this idea of showing the eroticism of Nina Ricci, which has always been implicit.
The composition is a musky floriental by perfumer Francis Kurkdjian who sees his first collaboration with the brand take place although niche perfumery followers will remember that his name has been associated often with that of one of the scions of the Ricci family, Romano Ricci, for his own brand, Juliette Has a Gun est. 2006.
The eau de parfum is said to rest on two principal accords which contrasts white petals, natural roses and pink peppercorn on one side with benzoin Siam, Virginia cedar, musk and amber notes, on the other side.
The mauve flacon was designed after a Nina Ricci minaudière and is meant to convey a sense of intimacy, alluding to the private space of a woman. The outer packaging contains a hidden message inscribed within which intimates as you open the box, "Liberate your fantasies".
The film commercial was shot by Gordon Von Steiner while the print ad was photographed by Dusan Reljin.
"In France, the 30-ml. eau de parfum is set to retail for 49.90 euros, or $56.85 at current exchange; the 50-ml. version for 69.90 euros, or $79.60, and the 80-ml. iteration for 89.89 euros, or $102.35."
Launch date is March 9, 2015.