Lanvin are releasing a new perfume for women called Eclat de Fleurs which is inspired by the vision of an Impressionist painting of a meadow filled with flowers...
The eau de parfum is co-signed by perfumers Anne Flipo and Nicolas Beaulieu of IFF. Their creative aim was to recreate the sensation of a sun-dappled floral meadow looking at it through the eyes of an Impressionist painter looking for plays of light.
Juicy pear leads to freesia, roses and sambac jasmine in the heart before settling on sandalwood and white musks.
A TV commercial was shot by Bregner,
The new fragrance will be available from July 2015.