Hugo Boss parfums have now unveiled their new advertising campaign for their upcoming launch, Boss The Scent, a masculine eau de toilette fronted by actor Theo James and model Natasha Poly...
An initial teaser was revealed in May 2015, with now a fuller look at the ad campaign shot by fashion photographers Mert Alas & Marcus Piggott under the creative direction of fashion designer Jason Wu.
The creative team worked on bathing the imagery in an ambery light reflective of the color of the perfume. The advert bespeaks of seduction as a focal point.
The jus itself features an African ingredient, the Maninka fruit which is said to smell in between what a passion fruit and rum smell like. The lasting sillage rests on an accord of burnished leather.
The fragrance is set to launch on September 1, 2015.
SRP: 65€, 89€, 119€ for respectively 50 ml, 100 ml and 200 ml.