Charlotte Tilbury Scent of a Dream
Makeup artist Charlotte Tilbury is set to launch her first perfume called Scent of a Dream...
The name of the scent is a reference to her trademark face canvasing technique reputed to result in flawless skin. Kate Moss fronts the advertising campaign. Tag line is « It's the key to attraction », an allusion both to the scent and makeup released together.
The composition is signed by perfumer François Robert who explained,
"Charlotte's Scent of a Dream has what I call a ground-breaking 'new balance' to it," he explains. "It is an entirely new perfume group of both Floral & Chypre. Charlotte calls it her fleurotic frequency. It has the fresh lightness of a floral, and the alluring depth and sexiness of a Chypre, without being heavy or dark. This scent smells amazingly unique and people fall in love with it! In my labs, people exclaim 'Ahhhh it's Charlotte...' whenever I open it."
Tilbury herself said that the basic inspiration for her debut scent is her habit of mixing essential oils from the time of her youth spent in Ibiza, which gave blends so attractive she would get « perfume stalkers »,
"I've been mixing my own Secret Scent for years and have been fascinated by the idea that one's perfume can attract others and also change the energy frequency of the people and environment around you. It has the power to attract your magical future and ignite positive memories of your past,"
The perfume has notes of peach, saffron, tuberose, violet, jasmine and incense or frankincense.
Scent of a Dream will be available from August 15th 2016 at Selfridges both in boutique and online.
Via Refinery 29; Vogue