Floris London The Fragrance Journals: 1962, 1976, & 1988 (2016) {New Fragrances}

Floris_Journals.jpg Floris London The Fragrance Journals : 1962, 1976, & 1988

The British house of Floris London will launch a new trio of perfumes from September 1, 2016 called The Fragrance Journals, which includes three scents named after iconic years for the brand: 1962, 1976 and 1988...

The collection is about,

« ...a series of three unique Eau de Parfums [sic], capturing the heart and soul of London throughout the decades of the 1960s, 1970s and 1980s. Each fragrance weaves and knits its way through the fabric of a key moment, district, and culture of the time, bringing out a true reflection of a city which has the ability to both adapt to change, yet remain rooted in its identity.»

All three compositions are interested in developing a woody personality.

1962 is a hesperidic woody perfume. It opens on top notes of green mandarin, clove, spearmint and bergamot leading to a heart of cypress, basil, jasmine and lily of the valley. The base features cedarwood, moss, musk and amber.

1976 is woody and oriental. Head notes are bergamot, lemon, black pepper and birch leaf. The heart is aromatic with jasmine, juniper, lavender and vetiver. The base rests on patchouli, amber and musk.

1988 is woody and green. The top opens on bergamot, lemon, grapefruit, cassis, a green accord, galbanum. The heart blends iris, jasmine, rose, rosemary and thyme. The base has notes of vetiver, sandalwood, musk and amber.

The outer packagings were designed by photo illustrator Darren Hopes.

The advertising campaign entitled "Faded Memories" will be social-media based. It will involve collating life stories of London from those times to be published on the brand's site and in a limited-edition book in late fall of 2016.

Via press release

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