Sarah Jessica Parker Stash SJP From her Secret Stash to You (2016) {New Fragrance} {Celebrity Perfume} {Perfume Images & Ads}


Sarah Jessica Parker Stash SJP Eau de Parfum From her Secret Stash to You

Actress Sarah Jessica Parker released a new pillar, unisex fragrance called Stash SJP, a composition long in the making.

The thespian is known for her genuine love of scent and predilection for mixing her own idiosyncratic blends.

Her debut perfume Lovely by Sarah Jessica Parker was an instant classic - but it was also quite heavily edited, keeping the musk accord SJP truly loves, but letting go of its rough edges that she enjoys so much...

With Stash SJP eau de parfum the beloved, popular incarnation of New York urbanite Carry, with a weakness for fashion, is going back to the drawing board bringing some of the shut out notes she wanted to include from the beginning.


The ad campaign is much sultrier too with an ambiance created by a smoky voice and a darker atmosphere while an unmade bed beckons.

The new fragrance is said to be a woody aromatic scent said to be magnetic, mysterious, daring and sophisticated. The tag line is « Come and Find It! ».

Zesty grapefruit, black pepper and sage open up the composition leading to a heart of Atlas cedarwood, patchouli, ginger lily and pistachio nuts. The base rests on smoky olibanum, massoia wood, vetiver and musk.


SJP commented on her new scent saying,

« This fragrance is about taking risks and expressing a more knowing, confident and sophisticated version of yourself. I feel this fragrance is a real rule breaker. »

The flacon mimicking an apothecary bottle plays with minimalist niche perfumery codes.

Stash sounds like the closest thing you'll get to what SJP's discerning self likes to wear in real life.

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2 Comments | Leave a comment

  1. Why she is only selling this at Ulta is beyond me. Her perfumes used to be sold by Macy's and other retailers.

    • She might be testing the waters and adopting an incremental approach.

      Chant Wagner

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