American singer and conceptual artist Melanie Martinez is releasing her first perfume this December 2016 named after her debut album Cry Baby. It's entitled Cry Baby Perfume Milk...
"Sweet and nostalgic, "Cry Baby Perfume Milk" captures the spirit of the girl who is playfully innocent, but conceals an irreverent edge."
In this case it means that it captures the brand of pastel Gothic and haunted Victorian house filled with mute porcelain dolls and possibly roving eyes locked on intruders, that the singer loves to play upon.
The fragrance composed by perfumer Catherine Selig of Takasago features dark fruits, strawberry milk, a lipstick accord, a soft, nostalgic baby lotion accord (Johson's & Johnson's?), sweet burnt caramel and "sinister woods".
About the milk-bottle packaging, Martinez writes on Instagram that there's more to it than first meets the eye,
💕There's also a clear panel on the back so you can see the perfume liquid. featuring the words "happy " when it's full, "running low" when it's in the middle, and "dead" when you can't see the perfume anymore. The perfume is white like milk as well!!🍼
Available in 75 ml for $49,95. Pre-orders taken at store.melaniemartinezmusic.com