Last year, Coach introduced a new eau de parfum in the American market, Coach EDP, which is now being rolled out with a fresh off the press campaign in Europe signed by Steve Meisel and featuring actress Chloe Grace Moretz...
The theme of the advertising campaign is a coming-of-age ritual which many young Americans will choose to experience: a road trip across the great expanses of the United States of America.
Moretz is seen in a vintage Cadillac forsaking for a time the comforts of her urbanite's life in New York City to embrace a unique sense of freedom.
The eau de parfum itself feeds, so to speak, on the legendary energy of New York City. It aims to refract it with notes of raspberry, pink pepper and pear in the top; there are Turkish rose, gardenia and cyclamen notes in the heart; the base rests on sueded musk, cashmere woods and sandalwood. The composition is co-signed by perfumers Anne Flipo and Juliette Karagueuzoglou of IFF.
In France, it is a Nocibé exclusive.
Via press release