For around the time of Valentine's Day 2017, Kenzo will introduce a new flanker to Jeu d'Amour (2014) called Jeu d'Amour Félin, which they present as an amped-up game of seduction thanks to the allusion to the stealth allure of Felidae...
The advertising campaign continues to be fronted by French TV personality and actress Louise Bourgoin.
The flacon by Rashid Karim turns charcoal black suggesting a little black dress for the evening. Perfumers Christophe Raynaud and Daphné Bugey of Firmenich co-sign the new jus, like they did for the first one.
The eau de parfum opens on top notes of clementine and strawberry; the first is a reference to woman full of sparkle - and who is a bit acidic too. The strawberry is meant to allude to the time-honored treat of eating strawberries while drinking Champagne. The heart is floral, luminous and voluptuous thanks to tuberose, peony and jasmine. The base is darker, to suggest dim lights, with notes of patchouli, amber and musk.
Available in 50 ml.