Penhaligon's Savoy Steam EDP & EDC: Revelling in the Atmosphere of Turkish Baths (2017) {New Fragrances}


Penhaligon's will launch a duet of perfumes in spring of 2017 inspired by the history of the house which has roots in the Turkish Baths of Jermyn Street, London: Savoy Steam Eau de Parfum and Savoy Steam Eau de Cologne...

They revisit a theme which was first illustrated with Hammam Bouquet eau de toilette launched in 1872.


Perfumer Juliette Karagueuzoglou signs both atmopsheric compositions which differ not just in concentration.

"In reverence and respect, we honour Hammam Bouquet, 1872 with Savoy Steam, 2017. A compliment to time passed. Originating from a true original. Inspired by the inspiring baths from which Penhaligon's fragrance first found inspiration. Named after the "Savoy Turkish Baths" of Jermyn Street as they were known sometime in the early 20th century, though nobody is terribly sure when..."


It is revelatory of a new age that the word "steam" is used in a perfume's name. As fragrances increase in technical sophistication year after year, now we can smell not just impressions of water and air, but more specifically, steam. We can smell it in Bulgari Eau Parfumée au Thé Bleu (2015), more realistically than in, say, Kenzo Vintage (2008) where it suggests in lower-key mode the aroma of steamed rice; see also Tom Ford Orchid Soleil (2016) (steamed jasmine rice).

The new popularity of vaping contributes to an interest for this type of sensation too.

Savoy Steam edp (100 ml) is about "A steam-mist of fresh roses. The stir of floating petals."

There are besides rose, green notes, green geranium, rosemary, pink peppercorn, benzoin and incense.


Savoy Steam edc (200 ml) is called a "hammam friction" and is about "The cooling eucalyptus, and an ambrosial aromatic rosemary ointment shot through with lemon primofiore."

Notes are also fir balsam, white cedar, resins and incense.

The launch is set to take place on March 1, 2017.

Via press release

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2 Comments | Leave a comment

  1. Hmmmm..... Is this a replacement for Olivia Giacobetti's Elixir? I was sad to see that discontinued.

    • It's a new project. And I think they wanted to create a new-generation of hammam perfumes rather than think of it as launching flankers.

      Chant Wagner

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