Santa Maria Novella Lana (2017) {New Fragrance} {Fashion Notes}


© Santa Maria Novella

Santa Maria Novella Est. 1612 has partnered with the Italian cashmere specialist Ballantyne to create a new, unisex fragrance composition called simply Lana (Wool)...

The blend is said to be soft, warm, and sweet evoking the gesture of dipping your hands into fluffy wool.

Main notes are leather, precious woods of sandalwood, cedar and vetiver, powdery notes of musk and rose petals. The light, airy floral scent is meant to evoke the outdoors in which sports are played - a different take on the idea of a sports fragrance.


© Santa Maria Novella

The collaboration extends to scenting the FW17-18 capsule collection of Ballantyne entitled "Sport Intarsia" in which each and every woolen item will be fragranced with Lana.

This is a limited and numbered edition released in 3533 copies, a number chosen for its symbolic meaning since it corresponds to the addition of the year of foundation of SMN, 1612, with that of Ballantyne, 1921.

It is available only in the Florence SMN boutique and the Ballantyne flagship store in Milan.

For another wool-inspired perfume, see Acqua di Biella Cashmere Twill

Source: Santa Maria Novella

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