I just visited Marina's perfume blog, Perfume-Smellin' Things, and learned that Made by Blog has undertaken the project to create two perfumes for two of my fellow-bloggers, namely Katie from Scentzilla! and Marina from Perfume-Smellin' Things.
If you felt frustrated that you won't be able to follow the episodes of the new British reality TV show focusing on perfume-making over 6 months which is set to start next week on Living TV in the UK, you might instead elect to follow the different stages of the perfume creation process in the blogosphere.
The blog's readers will be allowed to participate as informal evaluators of the 2 perfumes in progress as samples of the trial fragrances will be put on sale on the Made by Blog website. Clement Gavarry and Laurent Le Guernec, both of IFF, are the two perfumers entrusted with the tasks. No limits will be put on cost nor time.
Nobi Shioya, the instigator of the project, wishes to offer some creative space to the perfumers and sees this as an opportunity for them to create outside of the logic of the mass-market. He is also interested in breaching the gap between the secluded and rarefied world of the big perfume industry and the individual consummer.
In this case, the only constraints set on them will be those set by Katie's and Marina's dreams of an ideal fragrance for themselves. The question is, from which side will the perfumers, in final analysis, get more pressure? From the mass-market or from the educated, picky noses of Marina and Katie? I am sure that their dialogues will prove to be fascinating.