New Perfume: Men's Lotus Fragrance
The Lotus car brand has issued a new fragrance for men called Lotus. Its inspiration was the idea of "driving the car on the Mediterranean coastline."
Jerome Epinette of Robertet is the nose behind the scent. It includes "top notes of Calabrian lemon and elemi; a heart of violet, lilac, geranium and lavender, and base notes of labdanum absolute, papyrus and moss." There are plans to launch the fragrance in the US in September. Retail price will be around $50.
It is currently available in the UK through the Perfume Shop at pounds 14.99 for a 50 ml flacon.
Source: Women's Wear Daily
Previous Posts in New Perfumes:
New Women's Perfumes: Donna Karan Gold, Vera Wang Princess, Nina Ricci Nina
New Perfumes: Prada Tender by Prada, My Experience with Prada, Cindy Crawford Summer Day
New Perfumes: Tropiques by Lancôme, Fahrenheit Summer 2006, Armani Mania Summer (2006)
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Comments
I suppose it would be too much to hope for that the Lotus brand fragrance would actually HAVE Lotus in it? Just a thought... :-)
Posted by: Flora | June 13, 2006
Yes, I think they could have attempted that:) Why they didn't do it is a question to put to the perfumer and brand manager:)
Posted by: Mimi | June 13, 2006
smells like another unique marketing campaign.. nice one
Posted by: Chuck S. | July 31, 2006