Fragrance News: Style by Jil Sander


Coty Prestige has announced the release for September/October 2006 of a new perfume by Jil Sander called Style. The perfume was created by Bernard Ellena of Symrise.

The perfume aims at being a sophisticated fruity-floral and targets 30-35 year old women: "The scent starts with freesia, mango (a first in fine fragrance, according to Ellena), cardamom and pink pepper. Its body mixes violet, magnolia, iris flower and jasmine while the base notes comprise vanilla, amber and musk."

The edp flacon was designed by Patrick Veillet who explains, “My aim was to evoke both a woman’s silhouette and a dress by Jil Sander, added with a spiritual element.” Mirrors reflecting violet light decorate the space between the two blocks.

The fragrance will launch first in Germany, Austria, Eastern Europe, the UK (with an exclusivity at Harrods department store to start with), Benelux, Switzerland and will roll out in 2007.

Source: Cosmetic News 

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  1. What music is used for this tv ad?


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