As previously reported, Chandler Burr will start publishing a regular perfume column called "Scent Strip" in the New York Times' Style Magazine. Look for the first column this Sunday August 27 2006.
We now learn that Burr will be using a rating system ranging from 0 stars to 4 stars based on the restaurants' rating system. The fragrance author says, “I want to focus on the artistic aspect, the beauty and innovation of perfumery,” [...] “Perfumery is a fine art, a commercial art just like movies. Artists are behind the creation of movies and [movies] are systematically reviewed,” [...] “It will be a change for the [fragrance] industry to have criticism but I feel that in the long-run it will help the industry because consumers will be more interested in fragrance creation.” He also promises to be less than complacent, “I slaughter one [fragrance] in the second column and one in the third because they are without innovation, creativity and are not aesthetically beautiful, and I see nothing wrong with calling it like it is!”
Source: Cosmetic News