Covet by Sarah Jessica Parker {New Perfume} {Celebrity Perfumes}

Sarah Jessica Parker will launch her second perfume in September of 2007 following Lovely. It is called Covet and was created with Ann Gottlieb and Firmenich. The scent is described as a "fougère on estrogen" as fougere is traditionally considered to be a fresh aromatic masculine accord (bergamot, lavender, coumarin, geranium, oakmoss...), which gives its name to a family of perfume. Ann Gottlieb is a nose and perfume consultant well-known for her flair for producing best-sellers (Obssession, J'Adore, Euphoria, 5th Avenue....).

Source: Women's Wear Daily

Previous Posts in New Perfumes:

Reflection Pour Femme & Reflection Pour Homme by Amouage

Funny! by Moschino

Fleurs de Sel Eau de Parfum & Parfum by Miller Harris

Posted by Marie-Helene Wagner on April 11, 2007 | Permalink

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Perhaps Ms. Parker and Coty should have checked the Trademark Office database before releasing this perfume, because the word Covet has already been registered for use as a perfume by Trio Selection, Inc.

Word Mark COVET
Goods and Services IC 003. US 001 004 006 050 051 052. G & S: PERFUMERY, NAMELY, PERFUME OILS, PERFUMES, AND ESSENTIAL OILS FOR PERSONAL USE; HAIR CARE PRODUCTS, NAMELY, SHAMPOO, CONDITIONER, STYLING MOUSSE, STYLING GEL, HAIR CONDITIONING TREATMENTS AND HAIR SPRAY; CLEANING PRODUCTS, NAMELY PERSONAL CLEANING AND HYGIENE PRODUCTS, NAMELY SOAP, BUBBLE BATH, SKIN MOISTURIZING CREAM, BATH OIL, BATH BEADS AND PEARLS, NON-MEDICATED BATH SALTS; COSMETICS
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78956016
Filing Date August 20, 2006
Current Filing Basis 44E
Original Filing Basis 44D
Published for Opposition April 17, 2007
Owner (APPLICANT) Trio Selection Inc. CORPORATION CANADA 353 Chaband Quest Montreal, Quebec CANADA H2N2G1
Attorney of Record Jeffrey M. Furr
Prior Registrations 3179237
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by: Strategic Beauty | April 13, 2007

Covet is very nice; based on the magazine scent strip. I agree that more research on the name should have been performed. Thanks!

Posted by: Catherine Brooks | August 6, 2007

Hmmm... I wonder if it matters that it was trademarked in Canada and the US is another COUNTRY where it could have been legitimately been trademarked.

Posted by: Mags | October 16, 2007

My thoughts exactly, Megs, hee hee. There are several perfumes on the market that share the same name anyhow - take 'Amethyst' as an example. What matters is this perfume is FABULOUS. Pretty, but not sickly sweet... Green, but not too masculine... Soft, but not too soft... You get the picture. I love love LOVE it and highly recommend 'Covet' to all the ladies out there looking for a new, sophisticated scent that's not boring - very modern. I'm so loving wearing this out with my leather peep-toe heels & diamonds!

Posted by: Renne | November 25, 2007

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