As previously reported and now according to a new press release, the upcoming perfume by Prince, 3121, will be bottled in this very purple perfume flacon meant to recall a facetted diamond. It will also be marketed by relying heavily on auspicious numerological references.
Larry Couey, the president of Revelations, a Philadelphia-based fragrance company that created the fragrance said that they had worked closely with Prince, "We have been working intimately with Prince on this innovative project and are thrilled to share the stage with a true creative genius."The jus is described as a white floral.......
It "opens with a refreshing sparkle of crisp bergamot, opulent jasmine and gardenia. Orange flower and muguet sensually intertwine with tuberose and ylang ylang, creating a subtle, mysterious blend; evolving into notes of patchouli and creamy sandalwood. Precious cedarwood and luxurious musks complement this sexy scent with an almost surreal draw that tugs at all senses for total captivation."
3121 will start selling on 07/07/07 at midnight exclusively through www.3121perfume.com . "The 30 ml bottle of 3121 will retail for $31.21 with 7% of each sale being divided between 7 charities chosen by Prince and Revelations."
The scent after that date will retail between $31.21 and $70 at Macys.
You can read our review of the new scent here.