Fashion brand DSquared2 will launch its first men's fragrance this fall called He Wood. It is a product that plays out to the green and eco-chic sensitivities that are fast developing amongst consumers......
"The concept evokes the forests of Canada, where the twins who founded the label, Dean and Dan Caten, were born. The woody vetiver composition was created by Daphné Bugey of Firmenich and the square bottle is encased in a frame made of natural red alder from replanted forests." Daphné Bugey also created KenzoAmour (with Olivier Cresp) Max Mara, and Le Labo fragrances like Bergamote 22.
The perfume will debut in Europe in September of 2007 before progressively being rolled out to other international markets.
Prices: €32, €54 and €72 for the 30ml, 50ml and 100 ml EdTs; €50 for the 100ml moisturizing aftershave balm.
(Source: Cosmetic News)