The American Fifi Awards were handed yesterday to the prize recipients. The event is modelled after the movie Oscars. Celebrities that presented included: Sean Combs, Paula Abdul, Daisy Fuentes, Zac Posen and Jane Seymour. The winners are:
Hall of Fame Award: Donna Karan
FRAGRANCE OF THE YEAR:
Women's Luxe: Juicy Couture by Liz Claiborne Cosmetics
Men's Luxe (tie): Terre d'Hermès — Hermès; Unforgivable by Sean John — Sean John Fragrances/Estée Lauder
Women's Nouveau Niche: KenzoAmour — Kenzo Parfums
Men's Nouveau Niche: Viktor & Rolf Antidote — L'Oréal USA.....
Women's Private Label/Direct Sell: Dream Angels Desire — Victoria's Secret Beauty
Men's Private Label/Direct Sell: Banana Republic Black Walnut — Inter Parfums USA Women's Popular Appeal: American Beauty Wonderful Indulgence — BeautyBank Inc.
Men's Popular Appeal: Antonio Antonio Banderas — Puig Beauty USA Inc.
Fragrance Hall of Fame: Angel by Thierry Mugler — Clarins Fragrance Group
EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE
Women's Scent Feature: Elle — "Making Scents, Shop Talk" — December 2006
Women's Scent Bite: Elle — "Vision Quest" — September 2006
Men's Feature: GQ — "Stop and Smell…Haitian Vetiver?" — December 2006
TECHNOLOGICAL BREAKTHROUGH OF THE YEAR:
Crescent House Publishing LLC — Scentsa Fragrance Finder, Expert content by Jan Moran and Michael Edwards Retailer of The Year (tie):
Retailer of the Year: Macy's; Sephora
Bath & Body Line of The Year: Juicy Couture by Liz Claiborne Cosmetics
Interior Scent of The Year: Banana Republic Chilled Sangria Candle — Inter Parfums USA
Women's Prestige (tie): Armani Privé Cuir Amethyst (unisex) — Giorgio Armani Beauty; KenzoAmour — Kenzo Parfums Men's Prestige (tie): Armani Privé Cuir Amethyst (unisex) — Giorgio Armani Beauty; Viktor & Rolf Antidote — L'Oréal USA
Women's Popular Appeal: Secrets D'Essences Voile d'Ambre — Yves Rocher Inc. Men's Popular Appeal: Driven — Derek Jeter — Avon Products Inc.
BEST NATIONAL ADVERTISING CAMPAIGN
Print: Juicy Couture by Liz Claiborne Cosmetics
TV: J'adore — Dior Beauty
For a list of the finalists you can go here.
(Sources: Women's Wear Daily, Fragrance Foundation)