Andy Warhol's Silver Factory by Bond no9 {New Perfume}

Andy Warhol Silver Factory2.jpg

Bond no 9 will launch a new fragrance in December of 2007 called Andy Warhol's Silver Factory that will illustrate a novel concept for the perfume house. It will be the first perfume in a series of Andy Warhol fragrances that will be created in partnership with the Andy Warhol Foundation.......

These creations will aim to link the personality and art of Warhol to some of his most famous haunts in New York City as Bond no 9's main focus is to map out the city in fragrances. Interestingly, because not so mainstream a position I think, Bond no 9 takes this opportunity to stress their commitment to art and design and in particular to the art of the perfume container and the status of the latter as an art object. The bottles will be the supports of "....the artist’s paintings, silkscreens, illustrations, film stills, et al"

In the heart of the fragrance there is a note of "non-shrinking violet"as this was Andy Warhol's favorite scent.

The fragrance was created by Aurélien Guichard who is also the talentend author of Bond no9 Chinatown, Robert Piguet Baghari, and more.

"Like all the scents-in-progress that we are designing for our Warhol repertory, this one is of ambiguous male-female gender.  We conceived of Silver Factory as a smooth, smoky, spicy blend of interlacing incense (a key scent of the ‘60s), wood resin, and syrupy, seductive amber.  But just to complicate things, we gave it a heart of jasmine, iris, and violet—a scent that Warhol was especially fond of.  These slightly dissonant florals combine to evoke a metallic effect—that of warmed-up, molten silver,   And then, for the merest hint of coolness, we threw in a handful of cedarwood.  

The slender bottle, with a background of textured silver (so fashionable this season), displays a unique graphic inspired by the Campbell’s Soup Can design in bold colors as created by Warhol in a series of his colored Campbell Soup Can silkscreen paintings in 1965:  dissonant blocks of turquoise and purple, with the distinctive Campbell’s script in mustard yellow.  But—since this is an honest-to-goodness perfume bottle—we’ve substituted our own
Bond No. 9 lettering and our distinctive Bond No. 9 logo with Andy Warhol’s name inside, in place of the Campbell’s gold medallion.  This bottle is also an example of meta-design:  the co-opting of Warhol’s artistic rendering of a world-famous soup can, and its recycling for yet another consumer product.  OK, so it’s a luxury product, (but once again it has liquid inside!)  What’s more, taking a cue from the Campbell’s label, which proclaims its soups as Condensed, we’ll be offering our Warhol fragrances as innovative 28 percent perfume concentrates—in between eau de parfum and perfume extract.  (Thank you, Campbell’s, for the hint.)

As for the Bond No. 9’s banded keepsake box:  for this scent it’s rendered in textured silver, with Warhol’s signature on top."
The scent will be available in a 100 ml bottle only and will retail for $230.

(Source: Bond no9 press release) 

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