More on Infusion d'Iris by Prada {New Fragrance}

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Prada Infusion d'Iris will debut in September of 2007 and is planned to be a major launch for the brand. The eau de parfum was composed by Daniela Andrier from Givaudan and is described as a very modern take on iris.....

"The fragrance is balanced by top notes of orange blossom and mandarin, as well as base notes of galbanum, lentisc, benzoin, incense, vetiver and cedarwood. Puig executives said that notes like vetiver and cedarwood, which are often found in men's scents, differentiate Infusion d'Iris from other women's scents.
Infusion d'Iris will initially be available in September at Saks Fifth Avenue's New York flagship, 30-plus Neiman Marcus locations and 12 Prada boutiques. Also in September, the scent will be launched in European countries like the U.K., France and Italy.

In October, Infusion d'Iris will reach Asian markets like Hong Kong and Japan, as well as the Middle East. Then, in November, the scent will experience a rollout in the U.S. to about 250 doors, including additional Saks locations, Bergdorf Goodman, Nordstrom, Barneys New York and Bloomingdale's. Latin America will get the scent in 2008.
The Infusion d'Iris line will be available in five sizes, including three sprays — at $67 for 50 ml., $90 for 100 ml. and $125 for 200 ml. Splash versions of the scent will come in a 400-ml. bottle for $210 and a 750-ml. size for $350. Each of the two latter sizes comes with a silver decanter funnel and a 30-ml. splash bottle. All prices are for the U.S."
(Source: Women Wear Daily)


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