Armani has released its newest fragrance called Emporio Armani Diamonds. It comes right in the wake of the success of Armani Code for Women, which ranked 9th on US Mother's Day and amongst the top five bestsellers in several European markets (Germany, Italy, UK). This launch is seen as an effort to vitalize further the Armani brand name in the realm of women's fragrances. To that effect, singer Beyoncé Knowles has been enlisted to be the face for the fragrance advertising campaign....
The scent is described as a "sparkling gourmand floral as multi-faceted as the modern woman" and includes "top notes of lychee and raspberry; middle notes of rose, freesia and lily of the valley, and bottom notes of vetiver, cedar wood, patchouli and vanilla". It was created by perfumer Thierry Wasser of Firmenich.
You can watch the commercial for the perfume in which Beyoncé interprets "Diamonds are a girl's best friend" here as well as her interview about Armani Diamonds.
The fragrance is available now on the Armani website, $49.50 for 1.7 oz.
(Sources: Armani, Women's Wear Daily)