The internet is not yet scented, but it might very well be one day in the not-so-distant future. Meanwhile perfume brands like Yves Saint Laurent are becoming more and more present on the world wide web.........
To help kick start its campaign for its new major feminine fragrance, Elle, Yves Saint Laurent is extending an invitation to perfume afcionados to come discover the new perfume in Second Life on October 1st 2007 at 8 pm (we are assuming Paris local time). The tag line for the advertising campaign is "Qui est elle?"/"Who is Elle?".
You can go visit this YSL-Elle website where a teaser is already showing a model seen from her back dressed in an Yves Saint Laurent blazer outfit walking in front of the Institut du Monde Arabe in Paris.
This year YSL is promoting the cause of Art and is a partner of the annual FIAC (International Art Modern Exhibition) at the Grand Palais Louvre, Paris.
You can go here for more information about the fragrance.
(Source: press release)