Gucci Puts Fragrance First, Mysore Mallige, a Very Local Jasmine {The 5th Sense in the News}

Mysore Mallige.jpg

A report on Gucci's fashion show in Milan and guess what, their new fragrance Gucci by Gucci, in a noted move, was put first before the audience,

"Coco Chanel was among the first fashion designers to see the marketing potential in branded perfume. The income from hits such as Chanel No 5 bankrolled her couture operations. Last night, Gucci literally put fragrance ahead of fashion when it screened the new television advertisement for its latest scent before its catwalk show."

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The Hindu reports on a variety of jasmine found in the Mysore region,

"Bangalore: A rose by any other name may smell just as sweet. But the Bard’s axiom sure does not apply to the “Mysore Mallige”. This variety of jasmine not only has unmatched fragrance, but also an inextricable link with the royal city of Mysore. The bond between city and the flower has now grown stronger with Mysore Mallige getting the Geographical Indication (GI) tag, which will provide exclusive rights to the local community to cultivate the crop for 10 years."

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(Photo of Mysore Mallige by Suyog Gaidhani

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1 Comment | Leave a comment

  1. mysore mallige is the famous of the flowers. mallige parimala is very well.

    mysore mallige

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