Interviews with Aerin Lauder & Frida Giannini {The 5th Sense in the News]

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Aerin Lauder, senior vice-president and creative director of Estée Lauder, is interviewed on the occasion of the launch of Private Collection Tuberose Gardenia,

"It was John Demsey, who at one time ran M.A.C. in Canada and is now group president at Lauder, who suggested the 37-year-old take a more public role. "I was in a meeting with John talking about retail and business trends, and how we should create something special for customers like Holt Renfrew. He said, `The answer is in the room.'"

Coincidentally, Lauder says, while working on other fragrances she had perfumers developing a white floral to satisfy her personal taste. "They were secretly passing me things on the side to try. So when John said that, it all came together."....

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The new creative director of Gucci, Frida Giannini, talks about the latest Gucci perfume,

“Gucci by Gucci,” she begins, “is a powerful perfume reflecting the woman that I am building. This is an iconic woman: strong, confident, powerful, but above all, feminine.” She talks at length about the heritage of the brand, of going back to the original archives, of returning Gucci to its true, Italian spirit. One of the first things she did after taking over was to bring all the practical aspects of Gucci – manufacturing, offices, staff – back to Florence. I laugh. As far away as possible from the ghost of Ford…..

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