Deseo by Jennifer Lopez (2008) {New Fragrance} {Celebrity Perfume}

Deseo Ad.jpg
Photo by Peter Lindbergh 

As previously announced, Jennifer Lopez is preparing to launch a new women's perfume called Deseo (Desire) in February of 2008, which for the first time will showcase her Hispanic heritage. The scent was developed under the Coty Prestige umbrella with Ellen Molner and Jim Krivda of Givaudan.......

Deseo Eau de Parfum by Jennifer Lopez, $46 and $56 

Deseo Bottle.jpg
Photo by John Aquino. Styled by Danilo Matz 
"With Deseo, the inspiration came from a combination of smells in my own garden. So, I called up my friends at Coty and asked them to come take a walk through my garden with me so they could experience it. It was late at night so there was kind of a dew in the air and I took them to an area where there are these beautiful geranium flowers, orange trees, lemon trees, and all this stuff mixing together that was making this beautiful smell."

"Deseo's top notes are of watery bamboo leaves, garden yuzu, Sicilian bergamot and freesia; the heart is composed of star jasmine, pink geranium flower, orange blossom and French mimosa, and the drydown is of warm amber, oak moss, sensual musks, creamy sandalwood, atlas cedarwood, patchouli and mineral accord.

The collection will include eaux de parfum in two sizes, 1.7 oz. for $46, and 3.4 oz. for $56. One ancillary, Desirable Body Lotion, will be introduced. It will retail for $27.50 for 6.7 oz."

The ad was shot by Peter Lindbergh.

For the first time, a bottle of a Jennifer Lopez scent will offer a different shape from the usual long-necked bottles in the Glow series. The new flacon designed by JLo with the help of the Coty team is meant to represent a diamond in the rough, perhaps a statement about the future of the Hispanic community in America.

(Source: Women's Wear Daily

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6 Comments | Leave a comment

  1. i can't wait to smell this one. I love all of jennifer's perfumes.

  2. I bought the big bottle of Deseo today. I love it. Its maybe a bit sweet for me, but not sweet enough to keep me from buying it. I also have a tropical garden in Florida with orange and lemons and coconuts and geraniums and jasmine, and I wish my garden smelled like this. Right now, the oranges are blossoming, but everything goes one at a time here it seems.

    I also like the name and the slogan, even though I am not Spanish. The diamond in the rough shape bottle could be talking about a woman...with rough edges, rather than a whole culture.
    I don't usually buy celebrity perfumes, ever, but this one really won me over. I love the whole package.

  3. I am so glad you are enjoying it. It is always nice to find something to love.

    You are absolutely right. The diamond-in-the-rough image can be applied to individuals as well even if JLo seems to have put some stress on Hispanic culture this time.

    The ideas all come together nicely on this perfume.

  4. Hello, my name is Melly, I'm from Germany and I want to know if this is the 5th perfume of Jennifer Lopez? The newest one in her collection? I'm in the search of her perfumes.

    Oh my God, I love the perfume bottle of Deseo. It looks so posh and noble! I must drive to our next Douglas store to buy it or the other perfumes from Jennifer Lopez! I really can't wait to spray it on my body!

    Sorry for my english grammar. I hope you can understand what I mean.

    Best Regards,

    • Hi Melly,

      I think it was at least her 7th. She currently still advertises 6 on her website and there are two new more, Live Platinum and Deseo for Men, her first masculine fragrance.

      You can visit her perfume site here:

      Miami Glow was discontinued but I have heard a rumor that it *might* be back.

      Chant Wagner
  5. Hello Marie-Helene "Mimi" Wagner,

    thanks for your quick reply. I must check out your recommented homepage. I hope, that those "Glow"-perfumes will be back as soon as possible.

    Best Regards,


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