First Standalone Guerlain Boutique in the US {Scented Paths & Fragrant Addresses}

WWD reports that Guerlain have opened their first freestanding boutique in the US earlier this week. It is located on the ground floor of the Waldorf Astoria Hotel. Another US-based boutique is scheduled to open in the spring of 2008.

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2 Comments | Leave a comment

  1. Dear Marie-Helene,
    Interesting news. I wonder what effect this will have on the Bergdorf's Guerlain boutique ?

    Madelyn E
  2. Dear Madelyn,

    I presume that if they are opening a series of new boutiques it is because they have assessed that demand is not met or could be developed. They did not say they were going to close down at B-G.

    I remember the time when you had to go to the Guerlain perfumery itself to get their products in Paris. If you went a bit outside of Paris like to Neuilly, then there were small local perfumeries carrying their perfumes. Now the brand has counters in department stores and is much more widely distributed.


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