Le Labo, the independent creative perfumery with a Jacobin mindset set up by two French ex-marketing exec (see our Q & A) in New York city is continuing its global expansion by inaugurating both in-store spaces and stand-alone stores in key urban parts of world, i.e. fashion capitals. They recently inaugurated some counter space at Colette, Paris, a store at Liberty in London and have now a new store in Tokyo, Japan. The design is clean, industrial, minimalist, in tune with Le Labo concept, that of offering perfumes mixed straight from the lab with as little chichi as possible, except for the indulgence of seeing one's name printed on the bottle label.......
A Tokyo exclusive fragrance launch is planned for September of 2008.
According to Eddie Roshi, one of the two founders with Fabrice Penot, Japan is going to be taken by storm, a scented one this time,
'We want to revolutionise perfume usage in Japan. We are tired of people telling us that it doesn’t work,' says Roshi. 'Our mission is to educate Japanese customers in the art of perfume.'
Tokyo address is:
1-35-2 Ebisu Nishi Shibuya-ku