25th Anniversary of Tova Signature Fragrance {Perfume News}
Tova fragrances are distributed through the TV marketing channel QVC.
The website currently lists a series of complaints from customers who have noticed that the perfume is not as rich as in the past. A new user seemed happier.
You can visit Tova25.com
Previous Posts in Fragrance News:
Yves Saint Laurent L'Homme Relooked by Jean Nouvel
Agent Provocateur Strip Gets Real
Memento 22 Settembre 2007, Ore 8, Vaporetto Per Il Lido Venezia (2007)
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I started wearing Tova’s Signature fragrance over 15 years ago. It was my “signature scent”–that is until QVC took over/bought out Tova’s company and ruined this fragrance. It is a shame that they are ruining her reputation and name by selling this imposter fragrance on their site. I have written to QVC and Tova Borgnine to ask them to bring back the original formulation of this once lovely fragrance, but to no avail, no such change has been made. QVC is losing its Tova customers (and $$$) because women are no longer buying this fragrance as they once did because of the change in formulation. And no this is NOT an April Fool’s Joke–this is the truth.
Posted by: Carol | April 3, 2008
I smelled it recently and I was shocked to think that it has been proposed for a hall-of-fame award! Today, it is just a bottle full of Galaxolide, a commonplace re-created musk.
The Tova Nights is better.
Posted by: Marie-Helene | April 3, 2008
I have worn Tova for 18 years, but no more. This new formulation is NOT the original scent, nor does it have any lasting power. How can they nominate it to be in the Hall of Fame? It is not the same perfume that won the FIFI award.
Posted by: Marilyn | April 4, 2008
Marie-Helene, I would have been much happier with the bottle of Galaxolide. It smells like Raid to me.
Posted by: Cynthia | April 11, 2008
Ah, I need to check this reference :)
Posted by: Marie-Helene | April 11, 2008
I wore nothing but TOVA Signature for over 15 years. Once QVC bought the company it has changed the formulation. The original TOVA would last all day long and I could still smell it on my clothes when I entered my closet. The new formula does not have the same glorious scent nor does it stay on for more than 15 minutes! Who thought changing this classic scent was a good idea? Oh wait, cha-ching, the accountants at QVC cashing in?
Posted by: Nancy | April 20, 2008
I wished I could smell the old version to compare.
Meanwhile, although I experienced the scent as lasting longer than you, I thought that it was an extremely simple and cheap-smelling one mostly based on synthetic-smelling musk.
I read somewhere that the coffret offers a better version of the scent (?)
Posted by: Marie-Helene | April 21, 2008
Everyone is correct. QVC did change the formula. I have a friend that works for Tova's husband and she did comfirm that the formula has been changed and contains synthetic ingredients that are not as long lasting or concentrated.
Posted by: Cynthia | April 27, 2008
I noticed a while ago that Tova does not smell the same, I don't get the compliments I used to get and it does not last as long. Some moron at QVC is making stupid mistakes that will cost them in the long run...I don't buy much from them anymore
Posted by: linda | May 1, 2008
ive been using tova for 8 years already,and yes i ve noticed that tova's scent doesnt last long anymore compared before, i thought its because the perfume i bought recently was an old stock already.i even asked the vendor if its an old stock. thanks for the information. is there any way that they could bring back its old long lasting scent?
Posted by: Jenny | May 10, 2008
What a shame....anything to save an almighty dollar, even if it means tricking customers & having them spend their hard earned $$$ for something which has been cheapened down to a simple bottle of H20. At least have the descency to say "New and Improved". But QVC would be too smart for that because when u see that on a product, the red flag goes up and u know to save your money...which is what everyone should do.
Posted by: Robin | May 28, 2008
Amen to all of the other comments. This is so true. I thought it was me. I noticed that about 7 minutes after I sprayed it on it was gone. I no longer get all compliments about how good I smell, especially from men. To know you smell great is one thing, but when others notice you it's another. I really miss the scent left behind on all of my clothes. Please bring back my TOVA NIGHTS!
Posted by: Dana Bly | June 5, 2008
I just want to buy more Tova Signature and QVC doesn't have anymore. Where can I get it now? I need HELP..... That's all I wear. Yes it has changed shame on them, They need to fix it right again. Tova should step up to the plate it still has her name on it. All I know is I want it. Bev in NJ
Posted by: Beverly | June 15, 2008
TOVA, herself, lost control of her fragrance... she sold her soul to the devil QVC... i have not heard one good thing about this new tova... if there is an award for this horrible imposter-- then QVC is 'buying' the award!!! then they can say they 'won' an award...
Posted by: myra dotson | June 17, 2008
I have been a TOVA user for over 12+ years -- that was the only scent I would wear -- but no more.........please bring the Original TOVA back to your loyal customers!!!
Posted by: mickey23 | June 21, 2008
TOVA NIGHTS WAS A GREAT FRAGRANCE WHILE IT LASTED. THIS IS EXACTLY WHAT HAPPENS WHEN A BEAN-COUNTER IS IN CHARGE AND NOT A PERFUME-MAKER. MAY TOVA NIGHTS REST IN PEACE. I HAVE GIVEN UP HOPE AND SWITCHED OVER TO MARILYN MIGLIN PRODUCTS. I DON'T TRUST THE TOVA BRAND ANYMORE. THEY JUST SOLD OUT AND LOST MANY GOOD CUSTOMERS. WHAT A SHAME. MARILYN MIGLIN PRODUCTS ARE A CLASS ACT AND CONSISTANTLY LOVELY. I LOOK FORWARD TO HER APPEARANCES NOW AT HSN AND DON'T EVEN LOOK BACK TO TOVA AT QVC ANYMORE.
Posted by: SHERYL | July 8, 2008
I remember the first time a caught a whiff of Tova and it has stayed with me for 20+ years! I was so excited when I could get my own bottle and it always made a lasting impression on everyone I came into contact with, but not any more! Now I will be looking for a new lasting impression as the "new" Tova has left me flat.
Posted by: Sue | July 19, 2008
I bought the original tova and everyone commented how beautiful the smell was. when i ran out i sent for some more. no one has even noticed im wearing perfume and i have no comments i am so disappointed with the smell. please bring back the original.
Posted by: k edwards | July 26, 2008
I thought is was just me that thought Tova's signature fragrance was different! I used to get so many compliments, especially from men when I wore Tova. I am so disappointed that QVC ruined Tova. Until they change the fragrance to it's former self, I will NEVER buy it again!
Posted by: Rochelle | August 11, 2008
Thanks to all of you on this forum, I did not waste money buying Tova Signature! I used to wear it daily, adoring how I smelled. So did everyone around me. When my Tova spray bottle went dry I couldn't afford to buy another, so I went perfumeless for well over a year. I've missed my old Tova, so when Mom asked me what I wanted for my upcoming birthday, I eagerly replied 'Tova Signature'. Well, I'll have to think of another wish list item, because if Tova no longer smells like the original formula, I choose to remain fragrance free.
Posted by: Liz K. | August 28, 2008
I am amazed, in a good way, by people's fidelity to Tova Signature!
I'd suggest two alternatives 1) Comptoir Sud Pacifique Cristal de Musc 2) Pierre Montale White Musk (the latter is pricier).
Posted by: Marie-Helene Wagner | August 28, 2008
Let me add my outrage to this saga. I too was a long time user of Tova Signature. I used to have automatic shipments sent every few months. The last shipment I received (a very long time ago) just seemed off. I cancelled my auto shipment and then received a notice from QVC that there had been some problem with a particular batch and that upon request, customers could have the bottle replaced if they wanted. I didn't take them up on the offer but never ordered again. When I started missing the fragrance and decided to order, I went to the QVC site, noticed the negative rating and decided to read the comments. What a shock! Needless to say, I didn't order. I have continued to follow the saga of the Tova line. I am saddened that despite loyal customers (like myself), who would have paid just about any amount for Tova, were dupped by QVC for a buck. Quality and Value my you know what! I have given up on not only Tova but QVC. Does anyone know if Tova appears on QVC anymore to sell the Tova line? That would be interesting. Whatever she received for selling to QVC, I hope she is enjoying. She certainly sold out her customers and fans for not getting a promise from QVC to keep the fomula as is.
Posted by: Audrey | September 1, 2008
I totally agree, Tova has abandoned many long time fans. QVC has never provided a straight answer about changes to Tova's formulation. I switched to Amazing Grace (got it as a gif), but I will not purchase that from QVC. I no longer have confidence in QVC. The honchos are too cavalier about their customers. Well, we made QVC and we can take our money to other shopping channels and tell QVC they have lost our business.
Posted by: Joan | September 3, 2008
Yes Tova does appear on QVC and I did buy my 1st and only bottle of Tova Signature after all these comments. I guess I didn't know what I was missing until now. The perfume is too expensive to pay for something that isn't real. I am very disappointed and I did think it was Me in that the frgrance didn't last. Now I know why. I guess I will have to look for something else that smells as nice and lasts. Does anyone have any ideas?
Posted by: Tammy | September 18, 2008
25 years ago, I bought one of the very first bottles of Tova Signature from her offices in Beverly Hills in never used anything else after that. It was odd at first, but then became routine that strangers both men and women would comment on it everywhere I went "Who/what smells so great in here?" as all eyes turned. And then the scent was obviously changed a couple of years ago. It's not that it doesn't last. It's that whatever chemicals are going under that label now just smell awful..almost sickening.
I'm very interested to know what Tova Signature fans are replacing it with. Looking forward to some ideas!
Posted by: Thea | September 21, 2008
I am so shocked reading your comments ... Tova signature now QVC ist selling in Germany. This way I got my very first bottle of it only this week. At now all ist sold out an custumers have to way until the end of November when Tova will return to TV in Germany.
A I do not know the "original" you describe here - I must say - I like it very much and - it smells (sorry for my English) longer than 24 hours on my skin as well as in my clothes and bed. Believe me please. Now I am afraid - that this probably is only a trick by QVC to cash new customers to by more ... I really would like to test Nova night now. (Else I prefer Chanel no.5, Lolita Lempicka = French parfume ... and such kind of perfumes ...). God bless you. Lets see what will happen here with Tova perfumes in the future ... (usually I do not by any cosmetics in TV but like to check in the shops, but our shops here do not have any similar cosmetics ...I life in East Germany the rather DDR.)
Posted by: Karin | September 25, 2008
Wow! I thought it was me, but all the comments are correct. The TOVA signature fragrance is terrible. I will not buy it anymore. It doesn't have that fabulous clean sensual scent and I never get commpliments on it anymore. Too bad, I was using it for years & was about to buy a boatload for friends. QVC, what are you doing?
Posted by: Mary Ann | September 27, 2008
Hello!
I was introduced to Tova by a friend.
she wouldnt tell me at first what she had on, but after a while she justhad to (I made her) - well anyway... she gave me a bottle, and, this isnt a joke, everywhere i went i was complimented on how sexy i smell. I just wanted to kiss myself. When i ordered the latest one from QVC, I wanted to just go to them and bitch slapp the shit outa them. I smell like shit now! Does anybody know anyway possible that i can reach Miss Tova Herself. I want to email her about this issue, see what she cud say
PLEASE if u know anyway i can reach her, her assistant, her company, anyone but QVC - please email me right away
please doo - ryansaghian@yahoo.com
Posted by: Glenda | October 11, 2008
i agree totally with the above postings,i loved the orginal tova perfume and wore it for years!!please let me know what your wearing if anything that compares!!
Posted by: dedra case | October 14, 2008
I wore Tova Signature for years, it was the only scent I wore. Ten years ago, I was out and I stopped someone because I had to know what she was wearing. And, I think I fogot the name, and years later ran into another girl and finally I got the name. It was the kind of perfume that could of been anyones everday perfume for the rest of their lives.
In 2005, I had ordered 5 of them to give them out as gifts. I ended up having left over, and noticed the immediate disgusting smell. It was a very strong smell and no one even noticed i was wearing perfume. People used to stop me because it smelled so damn good! It smelled amazing on my clothes!! I loved the way it smelled!! That was my signature scent. I had a very similar review to someone above, that I thought the perfume must of been old.
I think I ordered it on three different occassions and I thought that maybe it just didn't smell good on me anymore!! Or maybe, my smells were off... But, I could tell you one thing it is really hard on trying to find a new scent. I like Laura Mercier vanilla musk, bob mackey perhaps, stella mcartney sheer... and someone mentioned amazing grace that stuff smells good!! But nothing so far compares to Tova...
Tova was unique, smelled good, and had the right combo of that vanilla musk that I love so much! I doubt they are going to bring it back, especially that this new pefume can give off the same scent, may not smell the same to us but it gives a similar scent off and if QVC can get away with a replica and still get paid, they will never switch back.
Posted by: Jessica | October 14, 2008