I started wearing Tova’s Signature fragrance over 15 years ago. It was my “signature scent”–that is until QVC took over/bought out Tova’s company and ruined this fragrance. It is a shame that they are ruining her reputation and name by selling this imposter fragrance on their site. I have written to QVC and Tova Borgnine to ask them to bring back the original formulation of this once lovely fragrance, but to no avail, no such change has been made. QVC is losing its Tova customers (and $$$) because women are no longer buying this fragrance as they once did because of the change in formulation. And no this is NOT an April Fool’s Joke–this is the truth.

I smelled it recently and I was shocked to think that it has been proposed for a hall-of-fame award! Today, it is just a bottle full of Galaxolide, a commonplace re-created musk.

The Tova Nights is better.

I have worn Tova for 18 years, but no more. This new formulation is NOT the original scent, nor does it have any lasting power. How can they nominate it to be in the Hall of Fame? It is not the same perfume that won the FIFI award.

Marie-Helene, I would have been much happier with the bottle of Galaxolide. It smells like Raid to me.

Ah, I need to check this reference :)

I wore nothing but TOVA Signature for over 15 years. Once QVC bought the company it has changed the formulation. The original TOVA would last all day long and I could still smell it on my clothes when I entered my closet. The new formula does not have the same glorious scent nor does it stay on for more than 15 minutes! Who thought changing this classic scent was a good idea? Oh wait, cha-ching, the accountants at QVC cashing in?

I wished I could smell the old version to compare.

Meanwhile, although I experienced the scent as lasting longer than you, I thought that it was an extremely simple and cheap-smelling one mostly based on synthetic-smelling musk.

I read somewhere that the coffret offers a better version of the scent (?)

Everyone is correct. QVC did change the formula. I have a friend that works for Tova's husband and she did comfirm that the formula has been changed and contains synthetic ingredients that are not as long lasting or concentrated.

I noticed a while ago that Tova does not smell the same, I don't get the compliments I used to get and it does not last as long. Some moron at QVC is making stupid mistakes that will cost them in the long run...I don't buy much from them anymore

ive been using tova for 8 years already,and yes i ve noticed that tova's scent doesnt last long anymore compared before, i thought its because the perfume i bought recently was an old stock already.i even asked the vendor if its an old stock. thanks for the information. is there any way that they could bring back its old long lasting scent?

What a shame....anything to save an almighty dollar, even if it means tricking customers & having them spend their hard earned $$$ for something which has been cheapened down to a simple bottle of H20. At least have the descency to say "New and Improved". But QVC would be too smart for that because when u see that on a product, the red flag goes up and u know to save your money...which is what everyone should do.

Amen to all of the other comments. This is so true. I thought it was me. I noticed that about 7 minutes after I sprayed it on it was gone. I no longer get all compliments about how good I smell, especially from men. To know you smell great is one thing, but when others notice you it's another. I really miss the scent left behind on all of my clothes. Please bring back my TOVA NIGHTS!

I just want to buy more Tova Signature and QVC doesn't have anymore. Where can I get it now? I need HELP..... That's all I wear. Yes it has changed shame on them, They need to fix it right again. Tova should step up to the plate it still has her name on it. All I know is I want it. Bev in NJ

TOVA, herself, lost control of her fragrance... she sold her soul to the devil QVC... i have not heard one good thing about this new tova... if there is an award for this horrible imposter-- then QVC is 'buying' the award!!! then they can say they 'won' an award...

I have been a TOVA user for over 12+ years -- that was the only scent I would wear -- but no more.........please bring the Original TOVA back to your loyal customers!!!

TOVA NIGHTS WAS A GREAT FRAGRANCE WHILE IT LASTED. THIS IS EXACTLY WHAT HAPPENS WHEN A BEAN-COUNTER IS IN CHARGE AND NOT A PERFUME-MAKER. MAY TOVA NIGHTS REST IN PEACE. I HAVE GIVEN UP HOPE AND SWITCHED OVER TO MARILYN MIGLIN PRODUCTS. I DON'T TRUST THE TOVA BRAND ANYMORE. THEY JUST SOLD OUT AND LOST MANY GOOD CUSTOMERS. WHAT A SHAME. MARILYN MIGLIN PRODUCTS ARE A CLASS ACT AND CONSISTANTLY LOVELY. I LOOK FORWARD TO HER APPEARANCES NOW AT HSN AND DON'T EVEN LOOK BACK TO TOVA AT QVC ANYMORE.

I remember the first time a caught a whiff of Tova and it has stayed with me for 20+ years! I was so excited when I could get my own bottle and it always made a lasting impression on everyone I came into contact with, but not any more! Now I will be looking for a new lasting impression as the "new" Tova has left me flat.

I bought the original tova and everyone commented how beautiful the smell was. when i ran out i sent for some more. no one has even noticed im wearing perfume and i have no comments i am so disappointed with the smell. please bring back the original.

I thought is was just me that thought Tova's signature fragrance was different! I used to get so many compliments, especially from men when I wore Tova. I am so disappointed that QVC ruined Tova. Until they change the fragrance to it's former self, I will NEVER buy it again!

Thanks to all of you on this forum, I did not waste money buying Tova Signature! I used to wear it daily, adoring how I smelled. So did everyone around me. When my Tova spray bottle went dry I couldn't afford to buy another, so I went perfumeless for well over a year. I've missed my old Tova, so when Mom asked me what I wanted for my upcoming birthday, I eagerly replied 'Tova Signature'. Well, I'll have to think of another wish list item, because if Tova no longer smells like the original formula, I choose to remain fragrance free.

I am amazed, in a good way, by people's fidelity to Tova Signature!

I'd suggest two alternatives 1) Comptoir Sud Pacifique Cristal de Musc 2) Pierre Montale White Musk (the latter is pricier).

Let me add my outrage to this saga. I too was a long time user of Tova Signature. I used to have automatic shipments sent every few months. The last shipment I received (a very long time ago) just seemed off. I cancelled my auto shipment and then received a notice from QVC that there had been some problem with a particular batch and that upon request, customers could have the bottle replaced if they wanted. I didn't take them up on the offer but never ordered again. When I started missing the fragrance and decided to order, I went to the QVC site, noticed the negative rating and decided to read the comments. What a shock! Needless to say, I didn't order. I have continued to follow the saga of the Tova line. I am saddened that despite loyal customers (like myself), who would have paid just about any amount for Tova, were dupped by QVC for a buck. Quality and Value my you know what! I have given up on not only Tova but QVC. Does anyone know if Tova appears on QVC anymore to sell the Tova line? That would be interesting. Whatever she received for selling to QVC, I hope she is enjoying. She certainly sold out her customers and fans for not getting a promise from QVC to keep the fomula as is.

I totally agree, Tova has abandoned many long time fans. QVC has never provided a straight answer about changes to Tova's formulation. I switched to Amazing Grace (got it as a gif), but I will not purchase that from QVC. I no longer have confidence in QVC. The honchos are too cavalier about their customers. Well, we made QVC and we can take our money to other shopping channels and tell QVC they have lost our business.

Yes Tova does appear on QVC and I did buy my 1st and only bottle of Tova Signature after all these comments. I guess I didn't know what I was missing until now. The perfume is too expensive to pay for something that isn't real. I am very disappointed and I did think it was Me in that the frgrance didn't last. Now I know why. I guess I will have to look for something else that smells as nice and lasts. Does anyone have any ideas?

25 years ago, I bought one of the very first bottles of Tova Signature from her offices in Beverly Hills in never used anything else after that. It was odd at first, but then became routine that strangers both men and women would comment on it everywhere I went "Who/what smells so great in here?" as all eyes turned. And then the scent was obviously changed a couple of years ago. It's not that it doesn't last. It's that whatever chemicals are going under that label now just smell awful..almost sickening.

I'm very interested to know what Tova Signature fans are replacing it with. Looking forward to some ideas!

I am so shocked reading your comments ... Tova signature now QVC ist selling in Germany. This way I got my very first bottle of it only this week. At now all ist sold out an custumers have to way until the end of November when Tova will return to TV in Germany.

A I do not know the "original" you describe here - I must say - I like it very much and - it smells (sorry for my English) longer than 24 hours on my skin as well as in my clothes and bed. Believe me please. Now I am afraid - that this probably is only a trick by QVC to cash new customers to by more ... I really would like to test Nova night now. (Else I prefer Chanel no.5, Lolita Lempicka = French parfume ... and such kind of perfumes ...). God bless you. Lets see what will happen here with Tova perfumes in the future ... (usually I do not by any cosmetics in TV but like to check in the shops, but our shops here do not have any similar cosmetics ...I life in East Germany the rather DDR.)

Wow! I thought it was me, but all the comments are correct. The TOVA signature fragrance is terrible. I will not buy it anymore. It doesn't have that fabulous clean sensual scent and I never get commpliments on it anymore. Too bad, I was using it for years & was about to buy a boatload for friends. QVC, what are you doing?

Hello!
I was introduced to Tova by a friend.
she wouldnt tell me at first what she had on, but after a while she justhad to (I made her) - well anyway... she gave me a bottle, and, this isnt a joke, everywhere i went i was complimented on how sexy i smell. I just wanted to kiss myself. When i ordered the latest one from QVC, I wanted to just go to them and bitch slapp the shit outa them. I smell like shit now! Does anybody know anyway possible that i can reach Miss Tova Herself. I want to email her about this issue, see what she cud say
PLEASE if u know anyway i can reach her, her assistant, her company, anyone but QVC - please email me right away
please doo - ryansaghian@yahoo.com

i agree totally with the above postings,i loved the orginal tova perfume and wore it for years!!please let me know what your wearing if anything that compares!!

I wore Tova Signature for years, it was the only scent I wore. Ten years ago, I was out and I stopped someone because I had to know what she was wearing. And, I think I fogot the name, and years later ran into another girl and finally I got the name. It was the kind of perfume that could of been anyones everday perfume for the rest of their lives.
In 2005, I had ordered 5 of them to give them out as gifts. I ended up having left over, and noticed the immediate disgusting smell. It was a very strong smell and no one even noticed i was wearing perfume. People used to stop me because it smelled so damn good! It smelled amazing on my clothes!! I loved the way it smelled!! That was my signature scent. I had a very similar review to someone above, that I thought the perfume must of been old.
I think I ordered it on three different occassions and I thought that maybe it just didn't smell good on me anymore!! Or maybe, my smells were off... But, I could tell you one thing it is really hard on trying to find a new scent. I like Laura Mercier vanilla musk, bob mackey perhaps, stella mcartney sheer... and someone mentioned amazing grace that stuff smells good!! But nothing so far compares to Tova...
Tova was unique, smelled good, and had the right combo of that vanilla musk that I love so much! I doubt they are going to bring it back, especially that this new pefume can give off the same scent, may not smell the same to us but it gives a similar scent off and if QVC can get away with a replica and still get paid, they will never switch back.

yes i agree i to loved Tova Signatue, i have gone onto Mind body & Sprite. it lasts allday,i have had lovley comments from men out of the blue. i love it love it , i have just given to a friends daughter for her b/day , she to adores it.

i just ordered tovas new fragrance ambre doro, i sure hope i'm not dissapointed.

hi marie-helen
i was new to tova, and i really liked it, the scent really blend well with the chemistry my body gave off with it.
i read in a comment that u said sud pacifique musk was a good compare, but that was discontinued, and i dnt like buying things online anymore since this tova incident.
can u give me a good replacement?
something very clean and nice
just like tova was
please! please! please!

tova beverey hills, beauty supply store 87.00 original tova and worth it to get the original back with tax and shipping 93.00

This is for carolyn who commented on november 27 2008
what beauty supply store has it for 87 dollars??

This is for Ryan 11-17,2008 and Carolyn I'd like the info on tova beverly hills beauty supply store also for the original Tova

I have used Tova Beverly Hills for years. The thing is, I've had it so long because I do use other perfume that now probaly more than 10 years later I'm almost out. I went on line to buy it and noticed right away that the bottle is not the same. Thinking maybe that all these years went by it's just an update in the look. Now reading these posts, I'm scared to buy another bottle anywhere. I don't know what to do. I use Kenzo alot which smells very similar to Tova but the same thing, I bought it so long ago, I noticed that bottle has changed it look too. I can said although I only have a little left in each bottle, I will have to hold onto these bottles and the smell of them. They smell just as good today as they did over 10years ago when I bought them. It's ashame that they would change the scent of Tova. I too received and still receive a huge amount of compliments when I wear it. It's an amazing smell and if Tova ever goes on line to read these reviews, she should take charge again and fix this mess. Obviously no one is happy anymore with the smell and those of us who are thinking of buying it again without knowing the smell has changed are now afraid too.

You can buy Comptoir Sud Pacifique Cristal De Musc at amazon.

To me it smells fresh and nice but not at all the same as original Tova... has anyone tried this Sud ( there are many flavors....be alert).What has been the response from friends? I just can't tell how it comes across.

Or any other replacement ideas?

Thanks and happy new year

I personally still need to smell the original Tova. The new Reserve is supposed to be very close to the Original. What I had an opportunity to test was the reformulated original Tova.

I am very curious about the original scent I have to say as people are literally swooning over it.

I need to smell sud pacifique before i purchase it. Do you know any stores that carry it?

I have a little left of the original.

Found more TOVA info here

http://tovaperfume.blogspot.com

Is there a way for us to find out why the original TOVA scent has been discountinued? I agree with all the previous comments, the scent is NOT the same, I was very disappointed.

Did you try to procure the Tova Reserve? It is supposed to smell closer to the original.

If you do, please report back.

hi
I agreed that the old tova smells so much better. (softer and sweeter ) as i still have both bottles ( new ones and old ones )
plse bring back the old signature tova

hello
so i have the original, the new, and the reserve. if you have ever smelled china musk by terra nova, thats pretty much the same as the reserve. the reserve is a little bit more oriental, sweet, and musky. the reserve is not AS strong but very nice. its about 90% close to the original. The new Tova just is not the same. when you smell it you recognize that it has the tova ingrediants but has totally been cheapened. it has lost all the sweet notes makeing it smell very crude, very much like an ointment. now the original i have still. a friend of ours has a perfume shop and he had a few of the originals and me and a friend of mine bought them. if you know any beauty shops around your area, many of them have products by terra nova. the oil, china musk by terra nova, is great. its very very small but very close to the original tova. its about 95% close to tova, just is a slight 4% less sweet. i have never smelled the sud pacifique products, but i read that the cristal de musk is close. but if you really can, go on ebay, or try the reserve. the reserve is really worth a shot, the only problem is that it is a splasher not a spray so it wont smell as strong. i actually live in beverly hills, tova's home town and a few friends of mine have seen her a lot of times around the streets. if i see her i will confront her about this.oh and btw the gap musk is very very nice and clean just like tova, but you can only purchase it online.
hope they bring back the original

Hi Ryan,

Thanks for the input. I am hoping to finally be able to test the Reserve. A first bottle was delivered but apparently there can be a technical problem with the cap and the bottle leaked entirely in its package. QVC is sending another one.

I used to like Gap Musk; it's soft and well-balanced as far as simple musk scents go.

Will report back.

I'm waiting till they bring back the original if they ever do. I've been wearing Egyptian Goddess oil by Auric Blends. It's very inexpensive - can get it at Whole Foods or Longs. It smells amazing and lasts on coats or sweaters for weeks.
I used to be asked what I was wearing all the time with Tova, but not any more. People always ask what I'm wearing when I have my Egyptian Goddess on. It's really really lovely, and as I said, it lasts and lasts since it's a roll on oil.

Hello, I have been using TOVA for 6 years, and I bought the new Tova i was told it the same just different battle well that is not all.... it is not the same. I want the old one we should do something about it,because I can't wear other perfume but Tova. I am so in love with it.Please Help!!!!

Did you try the Reserve? I have that and I need to retry it but it smelled wonderful wafting back towards me the other day.

I too have loved the orignal Tova signature. The new perfume is terrible. I would love if they brought the old perfume back. How is Tova allowing this to happen.Qvc should be ashamed.

I too have loved the orignal Tova signature. The new perfume is terrible. I would love if they brought the old perfume back. How is Tova allowing this to happen.Qvc should be ashamed.

Unbelievable! Like many others, I thought it was me. Maybe the way I stored it (although it's been the same for 13 years), the summer heat, or just my nose. None of the above. A QVC customer service rep told me that currently there wasn't any TOVA signature perfume in stock. A good sign? Who knows. Maybe if everyone writes a review on QVC's TOVA site, those responsible for these insulting changes will realize that cutting corners doesn't always pay! BRING OUR TOVA BACK!!

With this many costomer complaints TOVA should listen. I've been wearing TOVA for 10-11 years, I think I'm finally going to give up--it is not the same which is very disappointing.

You know, I think that the Reserve is pretty good. I need to focus on a review of it to see if it resists a more attentive appraisal, but as it is, it made a good impression on me as a white musk fragrance. Hope they keep that version.

I too have been a devoted Tova wearer for more than 20 years. I WILL NOT purchase any more of her products. I wonder if QVC and TOVA think such devoted fans like us are so stupid as to think that this "imposter" cologne will do. TOVA had a great thing going - I have yet to find a perfume that I like and I have been looking for quite some time now. We all should stop buying her perfume. TOVA is just one of those wonderful scents that will have to be in our memories for I think it is gone forever. Very very sad......

I thought it was just me - I have worn Tova for quite a few years and always had compliments. The new bottle I got from QVC isn't the same - doesn't smell the same and doesn't last. I thought maybe I had just gotten used to the smell but I see I'm not alone - really too bad it was a great fragrance - how can we get the old fragrance back?

I AGREE! I HATE THE NEW TOVA!

IT IS *NOT* THE SAME AS THE OLD ONE.

QVC - LISTEN UP! I WOULD RATHER SPEND THE EXTRA $20 OR WHATEVER TO GET THE ORIGINAL TOVA SIGNATURE SCENT !
I DON'T CARE! PLEASE BRING IT BACK!

EVERYONE - WRITE TO QVC AND TOVA
GO ON THE QVC FORUMS AND WRITE THERE!

Wow, I've been a devoted fan of Tova since maybe 1983 when I got a sample of it in a goody bag at a gala event. Used to get compliments on this from men and women. It doesn't hit you over the head like a lot of other perfumes.
I bought a bottle of this and have been saving it, waiting until my other perfume runs out, looking forward to opening it and reacquainting myself with the lovely scent. I guess now I know I'm in for a huge disappointment. If anyone wants a replacement, Bobbi Brown's "Bath" is nice, although not as sweet or soft as the original Tova.

Well talk about a disappointment. Wearing this new Tova Signature is just like spraying on water - what smell there is lasts no time at all. Will definitely not be reordering this one. Tova needs to seriously sort this out with QVC - all bad feeling won't just go away.

I too am sadden by the loss of the "old" TOVA Signature. I know a bunch of mentioned disliking the Reserve but what about the Tova Signature Platinum that they have out now? Reviews seem a little better, but probably we're all just grasping at straws, I'm guess it could be a step in the right direction yet far from the "original".
Would love to hear if anyone has any updated reviews OR updated suggestions for replacements. I'm scentless... :(

Come on Tova Borgnine, Please bring back the original tova singature perfume. the smell of the perfume is so clean and u have millions of women using it and have us all hooked. PLEASE BRING BACK THE OLD TOVA SINATURE..THANK YOU, LOIE