Estee Lauder have released a new bottle packaging for their classic fragrance Youth-Dew released in 1953. They re-edited the bathroom tile blue flacon of the 1950s according to the Estee Lauder website. Advertisings from that era show that actually, the small-waisted bottle was also commercialized in the late 1950s some time after the initial introduction of Youth-Dew as a bath oil and beauty product......
The blue bottle does not replace the transparent glass bottle, it is just another option for nostalgics or people who like retro packaging. We have the new blue bottle and it is a bit greener and darker than on the picture shown above. The flacon is coated with a thick rubber material; it is not blue glass.
Scent-wise, the perfume in the blue bottle seems to be a bit muskier and sharper, slightly lighter, less sweet and heavily animalic amber-y (ambergris) than with the eau de parfum we have from a few years back, but this might be due to age.
Actually we are pretty sure that the new jus has been lightened up. It also smells less "dirty"; the herbal-y facets are less pungent. The rose is less heavy too. Same for the clove note. At any rate, it smells a bit updated and younger, fresher smelling, shedding a bit of its heavy oriental personality. It makes it more easily wearable. Otherwise it retains the unmistakable spicy character of Youth-Dew.
The 1.8 oz blue bottle retails for $25.50.