Monthly Archives from March 2006

March 2008 Archive

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March 17, 2008

Juicy Crittoure Commercial: How To Implant a New Beauty Concept {Scented Images & Perfume Adverts}

The Juicy Couture commercial for their line of dog-pampering products, Juicy Crittoure, is quite long ( 2:16 mn). Is it because they need to take extra time for the idea to sink in the minds of the population?

Of course, the "decadent doggy" speaks with a French accent -- you always need to bring in that little French touch to sell a perfume or alternatively posh British accent to convince people they will be rolling in luxury. Listen to the "toutou décadent"and other béret-wearing doggies (where is the baguette?),

March 18, 2008

Maître Parfumeur et Gantier Bois de Turquie (2008) {Perfume Review & Musings} {New Fragrance}

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Bois de Turquie is the latest composition by Jean-Paul Millet Lage, the perfumer and owner of Maître Parfumeur et Gantier. It is the first fragrance by the house since 1989 explicitly marketed as a unisex perfume and is classified as a woody aromatic composition. Despite its name which means "Wood(s) of Turkey", its incense-y facet is more important than its woodsy one it seems as here sandalwood is made part of an incense-rich mix. "Woodsy" is a term that can be used in a more figurative sense to designate aromas like vetiver and patchouli and here it applies to patchouli.

A hitherto hidden woody violet note emerges in the end which tilts the balance more in the direction of a woody perfume. Complexity is the name of the game.

The scent aims to bridge the gap between the West and the Orient seeming to do so by resorting to references to an antique historic substratum located in Anatolia while inscribing itself in the Mediterranean geographical continuity.

Inspired by the Millet Lage's travels within Turkey, the scent is a shockingly beautiful fragrance offering both austere and sensual facets with an undercurrent of discreet gourmand notes marked by a religious quality. The beauty of this perfume is such that it is able to provoke a genuine physical aesthetic emotion of poignancy and even suffering in the wearer. One feels strangled at the throat, tears are ready to pour and one attempts not to give in to the strength of one's emotions.

Bois de Turquie perfectly illustrates the difference between what is pretty and pleasing and what is beautiful and more difficult to bear. In the experience of Beauty there is longing and the fear of loss while at the same time there is also the revelation of one's mortality and transiency. I will never be able to stand here for all eternity and drink from the source of this river for my thirst never will quench and the beauty that is contained in this place, person, or scent cannot last because all things and all sensations are meant to disappear.

The perfume shuns exoticism and a classically rendered Orient and prefers to turn to a mythical antique pagan Mediterranean landscape filled with protective deities.

The explicit "unisex" treatment of the perfume can be felt at one level in the contrast between austere, dry and voluptuous notes as mentioned above, but also more deeply, between the opposition and marriage of paternal and maternal principles.....

 

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Le triomphe d'Alexandre by Gustave Moreau - Musée National Gustave Moreau

Continue reading "Maître Parfumeur et Gantier Bois de Turquie (2008) {Perfume Review & Musings} {New Fragrance}" »

March 19, 2008

Evangeline Lilly to Add Steam to Cool Water Woman {Fragrance News} {Celebrity Perfume}

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After Josh Holloway became a spokesmodel for Davidoff Cool Water last year, it is now Lost's co-star Golden Globe-nominated Canadian actress Evangeline Lilly's turn to be the face of Cool Water Woman. She said reflecting upon the fragrance that it,.....

Continue reading "Evangeline Lilly to Add Steam to Cool Water Woman {Fragrance News} {Celebrity Perfume}" »

Jean Paul Gaultier Interviewed by L'Express on Beauty & Perfume {Fragrant Reading} {Scented Images & Adverts} {What Celebs Like to Wear}

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There is a nice interview with Jean Paul Gaultier in L'Express on the occasion of the launch of his Monsieur line of beauty products, including his first ever - reportedly this is how they present it - Eau de Cologne called Eau du Matin.

"Monsieur" was chosen as a name for the line because the  French designer believes in the return of Dandysm. Gaultier thinks that ideas about masculine beauty and personal care started to evolve back in the 1970s thanks to the hippies and later rock stars like David Bowie and Boy George.....

Continue reading "Jean Paul Gaultier Interviewed by L'Express on Beauty & Perfume {Fragrant Reading} {Scented Images & Adverts} {What Celebs Like to Wear}" »

More of Amouage in 2008 {Fragrance News} {Bath & Body}

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Amouage have launched a new perfume in their Attar collection called Homage. It will be distributed in Europe only but should be up on their international website soon....


Continue reading "More of Amouage in 2008 {Fragrance News} {Bath & Body}" »

March 20, 2008

Thierry Mugler Swarovski Beauty {Fragrance & Beauty News}

The Thierry Mugler brand which is owned by the Clarins Group will partner with Austrian crystal specialist Swarovski to create a new line of beauty products including a signature perfume, according to Cosmetic News. The collection is dubbed Swarovski Beauty and is planned to be launched in 2010.

After the mirror theme of his latest line, Thierry Mugler apparently continues to be fascinated by shiny objects while further proposing to combine beauty and perfume products to help create a more comprehensive universe. Jewelry containing solid perfume and compacts will also be designed according to The Moodie Report.

Power Gourmand Fruity- Florals Are In & What Do They Mean? {The 5th Sense in the News} {Scented Thoughts}

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There is an interesting article in The Earth Times on "sweet fruit and flowers are basis of summer fragrance trends" in terms mostly of interpretive discourse about perfume about how recently fragrances have become distinctive. If we are to follow them, the whole industry has decided to take risks, mainly by overdosing fruity and floral notes in recent compositions and lest this might be considered to be too daring, adding woody notes to counterbalance the audacity of the thought, in some cases like Burberry The Beat.

"The new fragrances are not to everyone's taste. That's because the trend is going in the direction of distinct fragrances that don't necessarily appeal to the masses."

The fruity-floral category is probably the most commercial one in the women's market nowadays. One could decide that such fragrances are now de facto the least distinctive category if you just focus on the group itself as a perfume family.....

Continue reading "Power Gourmand Fruity- Florals Are In & What Do They Mean? {The 5th Sense in the News} {Scented Thoughts}" »

March 21, 2008

Lolita Lempicka Forbidden Flower & Coral Flower (2008) {New Fragrances}

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Lolita Lempicka will launch two new perfumes this spring and summer of 2008 meant to revive interest in their franchises for Lolita Lempicka, the original fragrance, and L. They are titled Forbidden Flower - Fleur Défendue and Coral Flower. While made to harmonize with the look and spirit of their pre-existing collections, they are as reported by Cosmetic News entirely new scents.....

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Marjorie Midgarden Fragrances Summersent (2007) {Perfume Review & Musings}

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Summersent is the unique creation of a new niche Chicago-based fragrance brand established in 2007 called Marjorie Midgarden Fragrances. It incorporates for the first time the suave and secret scent of a bloom (name undisclosed) captured thanks to Living Flower technology. The founder, Marjorie Kitzrow, a marketing executive veteran with 30 years of experience in the business, was not loath to tell GCI Magazine however that,

“I thought it would be so interesting that it was so familiar,” she said. “It gets in your head and you just say ‘Wow!’ I had heard about it and I wanted to seek it out. It is a very old plant.”

It was by chance that Kitzrow heard again with more insistence this time in 2003 about “a mysterious fragrant bloom” thanks to a friend who had it in her garden. She decided to head for the Chicago Botanic Garden to smell a particularly fine specimen of it whose scent is just described as being “robust”. Subjugated, it gave her the idea of creating a perfume based on this aroma......
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Continue reading "Marjorie Midgarden Fragrances Summersent (2007) {Perfume Review & Musings}" »

March 22, 2008

Opening New Smell Frontiers {The 5th Sense in the News}

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There is a terrific article on odor artist or professional in-betweener as she calls herself Sissel Tolaas known among other things for her recordings of the sweats of men suffering from extreme phobias. Her itinerary appears quite unique along with her will to go back to a stage of cognitive openness regarding smells that we are all supposed to have experienced in early infancy. Importantly also, and as anthropologists have shown, feelings of olfactive repulsion often are an expression of an in-group vs. out-group dynamic...

Continue reading "Opening New Smell Frontiers {The 5th Sense in the News}" »

March 23, 2008

Lyn Harris Chez Elle {The 5th Sense in the News}

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For those who follow perfumer or rather perfumier Lyn Harris of Miller Harris there is an article about her inner sanctum in The Independent. You get to catch a glimpse of her everyday surroundings as well as daily work schedule,.....

Continue reading "Lyn Harris Chez Elle {The 5th Sense in the News}" »

March 24, 2008

The Perfumer's Apprentice: A New Resource for Perfumistas & Amateur Perfumers {Fragrance News}

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Linda Andrews was introduced to perfumery thanks to Mandy Aftel back in 2004 and it inspired her to open her own perfumery workshops in Santa Cruz not long afterwards. She likes to call herself "a perfumery enabler rather than a perfumer" who reportedly helped some 5000 people create fragrances.  In keeping with this mission she has now a website titled The Perfumer's Apprentice through which people can buy both natural essences and aromachemicals in small, practical quantities,

"I noticed that it was very hard for amateur perfumers to gain access to the specialty ingredients used by the professional industry, so I built a website where small quantites of these could be purchased."....

Continue reading "The Perfumer's Apprentice: A New Resource for Perfumistas & Amateur Perfumers {Fragrance News}" »

Annick Goutal Musc, Tom Ford White Patchouli {Fragrance News}

Annick Goutal is now preparing to launch their new Musk fragrance on April 1st 2008. It will follow Myrrhe Ardente, Ambre Fétiche, and Encens Flamboyant from Les Orientalistes collection.

We want to rectify a mistake. It appears that Tom Ford and Erykah Badu will team up to introduce a fragrance called White Patchouli rather than White Petunia. A reader, The Cure, commented based we think on the video featured in the article about the upcoming scent. Listening again to it did bring out an "l" this time.

Lostmarc'H Gwidor, Tan, Bae (2008) {New Fragrances - Candles}

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Brittany-based niche perfume house Lostmarch'H about which we reported last year has now launched three new fragrances in their home candle range. They are called Gwidor, Tan, and Bae. The names are in Britton and the brand continues to draw their inspiration from a strong sense of regional identity....

Continue reading "Lostmarc'H Gwidor, Tan, Bae (2008) {New Fragrances - Candles}" »

Molinard M2M Advert: Tom Ford would be Proud {Scented Images & Adverts}

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Happening on the advert for M2M by Molinard makes one realize that Tom Ford may attract controversy but that advertisers have quietly unveiled men's bottoms for a while and placed the perfume bottle in a strategic location to give you ideas about...mmmm....buying the cologne....

Continue reading "Molinard M2M Advert: Tom Ford would be Proud {Scented Images & Adverts}" »

March 2008 Archive

Page 4 of 7  •  1 2 3 4 5 6 7

Latest Comments

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Toñi on Dance with Givenchy (2010) {New Perfume} : Where can I get Dance with Givenchy? It's impossible to find it ...

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