Emilio Pucci released a 10 ml purse roll-on for Vivara (2007). The packaging was created by designer Helle Damkjaer who also conceived the original bottle for the perfume.
The perfume is now carried by a light gel with polymers which are said to optimize the diffusion of green and floral notes during the day.....
It was such a great idea, it is already sold out on Sephora
Vivara To-Go is priced at $39 in the US and 35 € ($ 54.55) in Europe -- you know where to go shopping.
(via Madame Figaro)