Creed Love in Black (2008): More Info & More Selective Distribution for Creed {New Perfume}



Following an earlier post on the upcoming new fragrance by Creed, Love in Black, the counterpart to Love in White, here are more details about it. Information is still scant, but we learn that the new scent has notes of violet (in the top), iris, clove, and Tonkin musk. It was created by master perfumer Olivier Creed.

Worldwide launch takes place in September 2008 but before that, it will be available exclusively at the Paris Creed boutique. Concomitantly, the perfume house has decided to downsize its international distribution network in an effort to control its image better and accentuate its selective character......

Cosmetic News reports that 30 % of its more than 300 international doors will close down including 20 % of their 75 doors in the UK.

“It’s a question of image,” Creed says. “We want to retake charge of our distribution. The more we tighten the reins, the more they respect us and know what our ideas are.”

Love in Black will be available in 3 sizes: "30ml, 75ml and 250ml – Creed 75ml is priced at €98." It is bottled in the same type of opaque flacon as Love in White but turned black.


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