Estée Lauder is gearing towards their big launch this summer. Their new fragrance called Sensuous (see previous report) billed as the first of its kind, a "woody amber", puts the spotlight on woods no longer seen as supporting roles but main characters. A new "Melted Woods Nature Print" accord is part of the equation.
For starters, a micro-website www.SensuousIs.com goes live today May 30th 2008. Visitors can discover more information about the four models incarnating different facets of femininity, the fragrance, as well as register in a sweepstakes for a chance to win a grand prize.
"The sweepstakes will run through June 15 on “Sensuous Is.” We will award one lucky winner and a guest a trip to New York City to attend the Estée Lauder Sensuous launch event in July and meet our models. The grand prize also includes two $500 Bloomingdale’s gift certificates, a pampering spa experience, two Estée Lauder Sensuous gift baskets and luxury hotel accommodations."........
The tag line for the interactive campaign is "Be the First to Express What Sensuous Means To YOU at www.SensuousIs.com"
You are invited to muse about the new perfume,
"Because each woman has a unique perspective on what defines Sensuous, a continual stream of new content will be added regularly.
In addition to the user generated content, exclusive behind-the-scenes video footage from the ad campaign shoot allows women to hear first hand how the models define sensuous. A “Questions and Answers” section features the models’ Sensuous thoughts and experiences. Visitors will also be offered the opportunity to be among the first to purchase this coveted fragrance before it hits counters in July."
The advertising was shot by Craig McDean with the main tag line for the campaign: “Estée Lauder Sensuous. Every Woman Wears It Her Way.”
Sensuous will first be available on sensuousis.com and Bloomingdale's in June before being rolled out in July.
Parfum , 25 oz/ 7ml $90.00
Eau de Parfum, 1 oz/30 ml $39.50
Eau de Parfum, 1.7 oz/50 ml $49.50
Eau de Parfum, 3.4 oz/100 ml $69.50
Satin Body Lotion, 6.7 oz/200 ml $37.00
Silk Shower Crème, 6.7 oz/200 ml $28.50
Touch-On Fragrance, 33 oz/10 ml $39.50
Please stay tuned for an upcoming review of the new scent.
(Via Estée Lauder press release)