Well, Mustela is there to assuage their fears. The new line includes a "Face Cream, meant to hydrate and sooth tightness and discomfort, $16; Body Milk, a water and oil emulsion, $18; Cleansing Foam, a gentle cleanser for the face, body and hair, $16, and a No-Rinse Cleanser, a gel meant to be used with a cotton ball for the face, body and diaper area, $14.
All products use a patented active ingredient of avocado sugar, which is extracted from dried avocados, and are said to reinforce and restore the skin barrier to create a tolerance against any skin irritants. These products are also free of fragrance, colorants, parabens and preservatives, and are also hypoallergenic."
Expect to see these on shelves from mid-August 2008 at Babies 'R' Us, Bath & Body Works, Buy Buy Baby and Drugstore.com