Ed Hardy Love and Luck for Men and Women (2008) {New Fragrances}
Tattoo guru Ed Hardy will introduce a sequel to their debut duo of fragrances for men and women in December 2008 called Love and Luck. It is a follow-up to their unexpected success at convincing younger consumers that they are the it-brand when it comes to spraying on an edgy scent. Just like the initial two perfumes, Love and Luck will present themselves in strikingly visual packagings, but this time Ed Hardy is trying to reach out to Japanese tastes and, no doubt, to tap into the reservoir of hyper-hip Japanese youth culture that we will see also at play with the upcoming Gwen Stefani's Harajuku perfumes...
Love and Luck for Women was created by perfumer Adriana Medina and blends "...top notes of bergamot, blood orange and a red sake accord; a heart of black currant, pink peppercorn, nectarine, jasmine petals and forbidden plum, and a base of sensual musk, cedarwood, sandalwood and patchouli."
Love and Luck for Men was composed by nose Olivier Gillotin, who also created the first Ed Hardy for men, the one I thought was the most interesting of the two, and rests on notes of "... bergamot, orange and mandarin, but mixes in cardamom. It has a heart of absinthe, sage, cypress and violet and a drydown of musk, cedarwood, dark vetiver and agarwood."
The Love & Luck scents will come in 1.7-oz. versions for $55 and 3.4-oz. sizes for $75
Via Women's Wear Daily
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Comments
I absolutely love the Love and Luck perfume, even if it is a bit pricey. I got a tiny little bottle (like three inches tall)online for $14.00, though. Overall, a very unique and exotic scent.
Posted by: Sydney | January 17, 2009
I just purchased the love and luck for women. It was a very unexpected find when I was at the purfume counter looking for something new. While the old Ed Hardy had kind of an intense bite to the smell, which to me was unpleasent. This purfume seems sensual and smooth. Definately worth smelling!
Posted by: heather | January 19, 2009
I'm hearing some good things about that perfume. Might be worth a sniff!
Posted by: Marie-Helene Wagner | January 20, 2009