Dior have re-looked their perfume website, as they visibly wish to reach out to online consumers. The layout indicates they are very much aware that their clientèle is part of the new-luxury trend and expect more detailed information about fragrances than just the common ad-copy fare. As already apparent in their press releases, a new attention is paid to telling the stories of perfumery ingredients, no doubt under the influence of new in-house "parfumeur-créateur" François Demachy;the perfumer previously worked for Chanel and is also the perfume supervisor, if you will, for the LVMH group which owns Dior.
Escale à Portofino, a refined, creative eau de cologne, is now available online for 83 €...
You can discover the well-illustrated site and listen to the interview here.
Via Christian Dior newsletter